"Facilitates mobile coupon and loyalty experiences."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
CodeBroker helps marketers smoothly run digital coupon campaigns and loyalty programs by leveraging mobile platforms. It provides tools for personalizing coupons, managing text message marketing, and creating mobile wallets, simplifying the process and execution, making it easier to engage customers across various channels.
In Detail
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CodeBroker's Website Claims...
A summary of the claims made on CodeBroker's website as noticed by our bot, Vinny.
Personalized Marketing Experience
CodeBroker claims that their solutions provide a personalized marketing experience for customers, tailoring offers and promotions to individual preferences.
Seamless Digital Integration
CodeBroker claims that their platform integrates seamlessly with existing digital systems, enabling a unified customer experience across channels.
Proven Success Stories
CodeBroker claims that their solutions have delivered exceptional results for leading brands, citing successful case studies with major companies.
Case Studies
Mayne Pharma improved copay solutions via mobile-first strategy.
60%
Increase in mobile wallet usage
80%
Mobile website visitor alignment
Situation
Enhancing Copay Card Utilization
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Aim: Enhance copay card usage.
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Need: Mobile-first, modern solution.
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Goal: Track and improve patient interaction.
Mayne Pharma, a specialty pharmaceutical company known for developing innovative drug delivery systems, faced a significant challenge. The company needed to boost the adoption and utilization of copay cards for two of its medication brands and improve the overall patient experience. Their goal was to find a modern, mobile-first solution that could facilitate better patient engagement and interaction from the initial digital touchpoint to medication adherence, all while optimizing conversion rates. The solution needed to work seamlessly with existing systems and provide comprehensive tracking and analytics capabilities, giving insights into how marketing efforts translated into prescription fulfillment.
Task
Selecting Optimal Digital Solutions
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Engaged CodeBroker’s proven expertise.
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Implemented copay process enhancements.
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Aligned with current digital trends.
To address these challenges, Mayne Pharma engaged CodeBroker’s expertise in developing digital solutions tailored specifically for the pharmaceutical industry. Their task was to implement a platform that would integrate a reliable copay registration and adherence program, along with a robust analytics solution. This required a swift setup to quickly transition from initiation to regulatory review. The goal was to streamline the copay process while aligning with modern digital trends, including mobile wallet integration, ensuring ease of use and better engagement with Mayne’s patient demographic. This task demanded coherence with Mayne’s existing marketing ecosystem, supporting a dual-focused improvement in registration and engagement.
Action
Implementing Mobile-First Strategy
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Employed mobile-first SmartJoin tech.
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Increased insight into marketing funnel.
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Enabled mobile wallet integration feature.
CodeBroker deployed its mobile-first Copay Registration, Adherence, and Analytics Solution based on SmartJoin technology. This implementation included allowing copay cards to be digitally stored on patients' phones, thus significantly improving the user experience. CodeBroker provided Mayne Pharma with detailed insights into their marketing funnel, attributing prescriptions directly to specific marketing actions. The solution supported a unique feature that enabled patients to integrate copay cards into their mobile wallets, such as Apple Wallet and Google Wallet. This was tailored to meet patient expectations and significantly reduced the complexity and barriers of copay card usage, improving redemption rates and marketing ROI.
Result
Achieved Enhanced Utilization Rates
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60% increase in card usage.
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Advanced marketing tactic analysis enabled.
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80% mobile user integration optimization.
The implementation of CodeBroker’s solution resulted in successful integration into Mayne Pharma’s systems, achieving higher copay card download and redemption rates. This uplift was particularly evident with a nearly 60% increase in mobile wallet-based copay card usage, compelling a significant improvement in ROI. The analytics platform now allows for granular analysis of marketing strategies, moving beyond traditional click metrics to tangible indicators like registration and prescription fill rates. CodeBroker’s seamless mobile integration attracted the 80% of users accessing content via mobile devices, streamlining the registration process and enhancing the overall patient journey from digital interaction to prescription adherence.
Keywords
MAYNE PHARMA COPAY SOLUTIONS
MOBILE-FIRST PHARMACEUTICAL MARKETING
COPAY CARD DIGITAL INTEGRATION
PHARMACEUTICAL MARKETING ANALYTICS
PATIENT ENGAGEMENT IMPROVEMENT
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