"Composable commerce platform for enterprise businesses."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Commercetools helps marketers by providing a flexible commerce platform that adapts to various needs. It supports both B2C and B2B, allowing quick creation of digital storefronts and integrations. The platform is designed to handle rapid changes, supporting innovation and expansion without being restrictive, making it a reliable choice.
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Commercetools's Website Claims...
A summary of the claims made on Commercetools's website as noticed by our bot, Vinny.
Leadership recognition by Gartner
commercetools claims that it is a leader in the Gartner® Magic Quadrant™ 2024 for Digital Commerce for the 5th consecutive year.
Faster time to market
commercetools claims that their pre-composed solutions offer up to 30% faster implementation compared to traditional methods.
Enhanced scalability and flexibility
commercetools claims to offer limitless scale and flexibility, enabling businesses to create personalized and efficient omnichannel experiences.
Case Studies
Mission Linen transformed with commercetools' swift digital solutions.
200%
Increase in online offerings
6 weeks
Time to launch new website
Situation
Pandemic disrupts traditional operations severely.
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Covid-19 dramatically reduced traditional sales avenues.
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Main customers in hospitality and restaurants faced closures.
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Absence of a digital channel hindered customer engagement.
In 2020, the Covid-19 pandemic created a paradigm shift for Mission Linen Supply, a family-owned company offering linen rental and uniform services primarily to the hospitality, medical, and industrial sectors. With the abrupt closure of restaurants and hotels due to lockdowns, their main revenue streams dwindled as sales representatives couldn't interact in-person with clients. Compounding the issue, Mission Linen lacked a digital sales channel, impeding customer interaction and sales continuity. Faced with these unforeseeable challenges, the company realized that adapting to a digital strategy was essential to maintain business operations and customer engagement during these unprecedented times.
Task
Quick digital transformation was essential.
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Switch to digital sales quickly became necessary.
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Required a swift launch of a B2B online store.
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Prioritized adding vital product offerings online.
Mission Linen Supply needed to rapidly transition to a digital-first model to mitigate decreased rental and sales numbers. The primary task was to launch an online platform to support the B2B segment, allowing them to meet customer demands in this new operating environment. Developing an eCommerce presence was not just urgent but crucial for Mission Linen to diversify revenue streams and retain customer reach. The objective was to craft a flexible, scalable digital solution that could be implemented swiftly and cater to the heightened demand for relevant products like masks and sanitizers during the pandemic.
Action
Launched successful B2B eCommerce site.
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Collaborated with commercetools for rapid digital setup.
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Implemented headless commerce using commercetools' APIs.
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Achieved online store launch in just six weeks.
Partnering with commercetools, Mission Linen Supply created a robust B2B online shopping platform in record time. Implementing a headless commerce approach, they leveraged commercetools' capabilities to establish digital storefronts tailored to their specifications. This innovative strategy allowed them to rapidly expand their product catalog and introduce new offerings, which boosted sales despite physical store shutdowns. The seamless incorporation of commercetools' APIs and modular design meant the site was up and running within six weeks, illustrating the power of modern technology to adapt to market changes effectively.
Result
Dramatic growth in online sales.
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Digital offerings saw a 200% increase within a year.
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Integrated offline and online sales for seamless experience.
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Strengthened market presence during challenging times.
The outcome was a marked expansion in Mission Linen Supply's digital business, with online offerings increasing by a staggering 200% within a year. The new B2B eCommerce platform fortified their market position by introducing an expansive digital catalog, thus ensuring the business not only survived but thrived during the pandemic. Moreover, the implementation of a unified commerce system synergized both online and offline shopping experiences for customers, paving the way for broadened market outreach and heightened customer satisfaction. Through this digital transformation, Mission Linen cemented its adaptability in a rapidly evolving commercial landscape.
Keywords
B2B ECOMMERCE
DIGITAL TRANSFORMATION
COMMERCETOOLS
ONLINE SHOPPING PLATFORM
HEADLESS COMMERCE
COVID-19 ADAPTATION
MISSION LINEN SUPPLY
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