CMS & Website Tools

Contentful

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"Unified platform for seamless content management."

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Nutshell

Contentful streamlines digital content creation and management, so marketers can deliver personalized experiences across multiple channels. It reduces reliance on developers by offering no-code tools for quick tweaks and tests. Content remains consistent as updates happen centrally, making content rollout faster and more efficient across markets.

In Detail

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Contentful's Website Claims...

A summary of the claims made on Contentful's website as noticed by our bot, Vinny.

Composable architecture

Contentful claims that its composable architecture allows customers to create dynamic, personalized experiences across all channels.

AI-powered personalization

Contentful claims that its acquisition of Ninetailed enables AI-driven content personalization, optimizing experiences at scale.

Unified content management

Contentful claims that its platform unifies content management, empowering teams to create and deliver content from anywhere.

Case Studies

Costa Coffee switched to Contentful for efficient global content localization.

The most accurate case study for Contentful

localized websites built using Contentful in just 15 minutes per site.

50%

Costa Coffee's content management efficiency improvement post-transition.

Situation

Costa Coffee, a UK-based coffee chain, needed to replatform their digital content due to their acquisition by The Coca-Cola Company. They had just five weeks to move off their existing CMS and had the options of adopting Coca-Cola's legacy CMS or finding a more flexible, brand-specific solution.

Task

Costa Coffee's engineering team was responsible for selecting and implementing a new content management solution that would maintain brand consistency and enhance the ability to localize content for a growing global customer base. Speed and flexibility were critical given the tight deadline and diverse market needs.

Action

The team selected Contentful's composable, API-first content platform. They conducted a quick proof of concept and rapidly gained approval to proceed. Contentful's modular structure allowed for easy localization and automation, enabling the creation of 15 localized websites. The platform's ease of use also empowered non-technical team members to manage content independently.

Result

Costa Coffee successfully transitioned to Contentful within the five-week timeframe. They now operate 15 localized websites, allowing them to expand globally while maintaining brand consistency and connecting with local markets. The new system streamlined content management, reducing errors and increasing efficiency for the four-person engineering team.

Keywords

CONTENT LOCALIZATION

COMPOSABLE CONTENT PLATFORM

API-FIRST CMS

DIGITAL TRANSFORMATION

CUSTOMER EXPERIENCE

BRAND CONSISTENCY

GLOBAL MARKET EXPANSION

AUTOMATED CONTENT PROCESSES

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