"Connects shopper intent with relevant in-store media"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
CoolerX aligns consumer intent with retail content. Their platform unifies merchandising and media teams to make in-store content relevant and discoverable. This integration boosts media performance and consumer engagement without relying on personal data. It's about streamlining content for scalability while sidestepping tech silos.
In Detail
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Cooler Screens's Website Claims...
A summary of the claims made on Cooler Screens's website as noticed by our bot, Vinny.
Best In-Store Technology
Cooler Screens claims that they are the technology company powering the in-store retail media revolution by providing the best in-store technology.
IoT Based Retail Solution
Cooler Screens claims that their IoT-based retail tech solution is the solution of the year in 2023, providing cutting-edge technology for retail experiences.
Superior Consumer Experience
Cooler Screens claims that their platform offers a superior in-store consumer experience that achieves better human outcomes through convenient, efficient, and rewarding experiences.
Case Studies
CoolerX boosted brand engagement and increased sales effectively.
21.6%
Incremental sales lift
26.7%
Incremental transaction lift
Situation
Key Player Seeks Market Domination
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Sought to own the pregame moment
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Expansion from TV ads to in-store
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Objective: Increase point-of-sale influence
During the Big Game weekend, a leading adult beverage brand aimed to capture the consumer pregame moment as people stocked up on supplies. Traditionally known for impactful TV commercials, they wanted a strong in-store presence to influence purchasing decisions at the point of sale. The brand faced the challenge of transitioning its successful omnichannel marketing campaigns into physical retail stores, aiming for increased visibility and dominance. Facing a saturated market, their objective was not only to maintain but grow their brand share, requiring them to engage customers more effectively than competitors.
Task
Expand Into In-Store Dominance
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Develop integrated in-store strategy
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Engage consumers at decision points
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Convert awareness into purchases
The primary task for the brand was developing an integrated marketing strategy that seamlessly translated their attention-grabbing omnichannel campaigns into the retail environment. This involved creating impactful, contextually relevant brand content that would engage consumers during the crucial decision-making moment. The brand needed to transform their in-store presence to ensure consumer visibility, drive brand recall, and ultimately convert awareness into purchasing decisions. Establishing brand leadership meant outshining competitors throughout multiple retail outlets and solidifying their presence as the top choice among adult beverage consumers preparing for the game.
Action
Deploy CoolerX for In-Store Brilliance
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Utilized CoolerX digital network
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Strategic, context-driven ad placements
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Optimized consumer engagement strategies
Leveraging CoolerX, formerly Cooler Screens, the brand executed a dynamic in-store campaign across a vast network of retail partners. They utilized vibrant digital displays, compelling Big Game-themed ads, and strategic placement of eye-level signage to capture shopper attention as they approached beverage aisles. Real-time, contextually-significant content was strategically shown to align with shopper needs and reflections, using attention-drawing methods like door placements and price promotions. By doing so, the brand positioned itself for impressive consumer engagement during the weekend of the Big Game, turning shopper curiosity into committed purchase habits effectively.
Result
Achieved Notable Consumer Engagement
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3M verified views captured
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Sales lift of 8.1% achieved
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Enhanced engagement and conversion rates
The implementation of CoolerX's technology resulted in outstanding success, with over 3 million verified views during the campaign and a remarkable 8.1% incremental sales lift in a declining market. The brand saw significant lifts in both its products, with increases noted at 14.1% and 7.7% respectively. Detailed consumer insights were gathered, with average dwell time being 14 seconds per consumer, and engagement demonstrated through actions such as door openings (7.9%) and product selection (8.6%). The campaign not only met its goals but established the brand as a strong in-store contender, boosting engagement, purchase rates, and conversion.
Keywords
IN-STORE MARKETING
CONSUMER ENGAGEMENT
INCREMENTAL SALES LIFT
COOLERX
OMNICHANNEL STRATEGY
DIGITAL RETAIL MEDIA
BIG GAME CAMPAIGN
CONSUMER BEHAVIOR INSIGHT
ADULT BEVERAGE MARKETING
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