"Gamified digital coupons for customer loyalty programs."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Coupontools helps marketers create and distribute digital coupons with engaging gamification elements. No apps required. Easily design tailored campaigns to capture customer data and make coupons accessible through mobile wallets. Spin-to-win games and other interactive features boost customer engagement in ways traditional marketing can't match.
In Detail
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Coupontools's Website Claims...
A summary of the claims made on Coupontools's website as noticed by our bot, Vinny.
Personalized digital campaigns
Coupontools claims that it allows you to set up personalized digital campaigns to guarantee the right audience receives the right message - up to 140 characters.
Integrate with existing tools
Coupontools claims that it lets you connect with any application to build custom scenarios powered by data from over 20+ integrations - up to 140 characters.
Gamified coupon experience
Coupontools claims that it turns marketing into a fun experience with gamification features like spin-the-wheel and scratch-and-win games - up to 140 characters.
Case Studies
Dave & Buster's used Coupontools to boost customer engagement.
45%
Increase in venue traffic
35%
Growth in customer conversions
Situation
D&B Explores Coupontools Platform
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Renowned chain with 137 locations
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Needed innovative customer engagement solution
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Chose to trial Coupontools coupon builder
Dave & Buster’s (D&B) is a renowned restaurant and entertainment chain with 137 locations across the United States and Canada. The company needed an innovative solution to attract new customers and increase the return rate of existing ones. D&B decided to implement Coupontools' advanced coupon builder. Upon trial, the platform perfectly aligned with their requirements, showcasing itself as an ideal solution for their promotional needs.
Task
Integration and Setup Tasks
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Seamless integration with POS systems
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Preventing coupon fraud via unique GS1 barcodes
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Collecting user data through digital coupons
The task was to implement a seamless integration of the Coupontools coupon solution with D&B's current POS systems. This involved ensuring every digital coupon had a unique GS1 barcode to prevent fraud. Once integrated, the mission was to create and distribute these digital coupons effectively. D&B required a system to gather user data and set up various redeem locations with custom validation methods.
Action
Execution of Coupon Campaigns
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Created and controlled digital coupon layout
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Distributed through social media and emails
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Used custom password validation for tracking
D&B's marketing team created digital coupons using the powerful Coupontools builder, gaining full control over layout and functionalities. These coupons were distributed via social media and emails, often linked with a data capture method requiring users to register. This facilitated data collection from users. Coupons could be redeemed at single or multiple locations using a custom password validation for accurate tracking. D&B’s headquarters, adopting a centralized marketing approach, rolled out campaigns for all locations, easing the connection with the Coupontools system.
Result
Positive Impact and ROI
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Increase in customer data and venue traffic
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Higher conversions and revenue
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Effective promotion for new locations
The integration and execution of Coupontools’ solutions led to substantial improvements for D&B. They witnessed an increase in customer data collection, venue traffic, conversions, and overall revenue. The centralized approach facilitated by Coupontools contributed to a streamlined setup for tracking accurate ROI across different locations. D&B also found the coupon system effective for promoting new locations, reinforcing their marketing strategies.
Keywords
DAVE & BUSTER'S COUPONS
COUPONTOOLS INTEGRATION
DIGITAL MARKETING
CUSTOMER DATA
PROMOTIONAL CAMPAIGNS
Loyalty & Rewards Q & A
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Personalized Messaging & Promotions
Coupontools' Core Focus
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Loyalty & Rewards Vendors
