"Empowers data-driven creative content decisions worldwide."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
CreativeX uses AI to analyze patterns in millions of ads, helping marketers improve content performance. It aggregates creative data from multiple platforms to identify which elements make ads work better. By maintaining a comprehensive database, it enables brands to measure and improve media efficiency and create consistent, impactful campaigns.
In Detail
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creativex's Website Claims...
A summary of the claims made on creativex's website as noticed by our bot, Vinny.
Improved Return on Ad Spend
CreativeX claims that Nestlé saw a 74% lift in ROAS for all ads with a high CQS on Meta Platforms.
Significant Brand Recognition Rise
CreativeX claims that Bayer experienced a 107% average increase in brand lift for all ads with a high CQS on YouTube.
Enhanced Purchase Intent Metrics
CreativeX claims that Haleon achieved a 22% gain in purchase intent by optimizing communications before launch.
Case Studies
Enhance creativity with analytics for impactful digital marketing.
50%
Sales Lift from Creative
21,000
Ads Published Last Year
Situation
Digital transformation for global brands
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Enhancing creativity with data integration
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Focus on optimizing consumer touchpoints
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Combining creative and analytical thinking
Henkel's digital brand marketing is undergoing a transformation, led by Eike Wobker, aimed at enhancing creativity through analytics. The objective is to create a synergy between creativity and data analytics to optimize consumer touchpoints and set digital benchmarks. Wobker's approach involves combining left and right-brain thinking to ensure that Henkel's advertising not only stands out visually but also drives results by resonating with consumers.
Task
Merge analytics with creativity
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Use data to enhance creativity
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Inform future campaigns with insights
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Achieve business objectives through creativity
Eike Wobker's primary task is to integrate creativity and analytics to drive digital marketing excellence across Henkel's global brands. This involves leveraging data to enhance creativity without limiting it, using historical creative work to derive insights that inform future campaigns, and ensuring creative work not only looks good but also achieves business objectives by strengthening brand equity, fostering loyalty, and driving ROI.
Action
Implement AI, machine learning
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Employ AI for real-time optimization
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Integrate brand content into AI platforms
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Track ads for quality and performance
Under Wobker's leadership, Henkel is employing AI and machine learning to personalize and optimize creative assets in real time. This technology enables Henkel to deliver engaging content at each consumer touchpoint more effectively. By integrating brand content into conversational AI, Henkel is also addressing the evolving digital landscape, driven by tools like ChatGPT, while tracking all ads for quality and performance to ensure adherence to creative guidelines.
Result
Drive impact and conversion
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Creative contributes over 50% sales lift
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Significant results from quality improvements
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Linking metrics to evaluate campaign effectiveness
The focus on creative excellence has resulted in Henkel publishing 21,000 ads with a record media spend, leading to a significant sales lift with creative contributing over 50%. Even marginal improvements in Creative Quality Score yield significant results across all global brands, highlighting the importance of adhering to creative standards. Going forward, Henkel plans to link ad metrics to creative quality, offering a deeper understanding of campaign effectiveness.
Keywords
DIGITAL TRANSFORMATION
DATA-DRIVEN CREATIVITY
CREATIVE EXCELLENCE
BRAND EQUITY
AI PERSONALIZATION
CREATIVE ANALYTICS
ADVERTISING IMPACT
CONSUMER TOUCHPOINTS
CREATIVE QUALITY SCORE
MARKETING OPTIMIZATION
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