"Enhances apps with quick gamified user journeys."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
CustomerGlu empowers marketers by integrating gamification within apps. It helps boost user engagement by adding playful elements. Marketers can quickly launch games and challenges to enhance retention. The platform's templates and SDKs simplify setup across systems. This approach reduces reliance on traditional push notifications, increasing user interaction and conversions.
In Detail
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CustomerGlu's Website Claims...
A summary of the claims made on CustomerGlu's website as noticed by our bot, Vinny.
Fast integration and setup
CustomerGlu claims that businesses can integrate gamified journeys within minutes using their SDKs for major platforms.
Boost conversion and retention
CustomerGlu claims that their gamification platform can boost conversion rates by up to 4x and retention rates by 200%.
Personalized user experiences
CustomerGlu claims that businesses can create personalized campaigns based on user behavior for improved engagement.
Case Studies
Zivame improved conversion with gamification via CustomerGlu.
8%
Improvement in purchase conversion rates
250,000
Unique users engaged over 7 months
Situation
Zivame Needed Better Purchase Conversions
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Zivame aims to improve purchases.
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Seeks quick, developer-independent solutions.
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Evaluates CustomerGlu's platform for goals.
Zivame, an Indian e-commerce leader, desires enhancement in core purchase conversion metrics. They aim to escalate the conversion rates of their intimate apparel and activewear offerings across 1000+ locations. The primary motive is to streamline purchase processes, reduce friction, and catalyze consumer engagement. In pursuit of these goals, Zivame explores external solutions to identify the most efficient, developer-independent tool, leading them to evaluate CustomerGlu's platform. Key reasons include a requirement for quick deployment, simplified implementation, and the ability to continuously conduct experiments seamlessly without the traditional coding bottlenecks, translating into time and cost savings.
Task
Select Efficient Gamification Platform
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Choose a gamification solution quickly.
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Use CustomerGlu's easy no-code tools.
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Implement gamified elements resource-free.
Zivame's task involves selecting a comprehensive gamification solution to elevate its purchase conversions and customer engagement levels. The company seeks CustomerGlu's no-code builder platform, favoring its capacity for rapid execution of marketing experiments. Their goal is to integrate and implement gamification elements effortlessly, enhancing user interaction while attaining analytical insights without resource-intensive developmental processes. The primary task is optimizing this tool to uphold efficiency in operations and eliminate the need for direct developer involvement, which traditionally complicates and prolongs marketing initiatives.
Action
Leveraged Games for User Engagement
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Began using gamified games seamlessly.
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Boosted engagement via pre-built tools.
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Used analytics for personalized rewards.
Zivame initiated their journey with CustomerGlu in late 2022, harnessing ready-to-use gamification games such as Spin the Wheel and Gift Box. The exploration of these out-of-the-box solutions on the CustomerGlu dashboard led to diverse experimental gamification tactics that enhanced user engagement and conversion metrics. Zivame capitalized on CustomerGlu's robust real-time analytics to understand consumer behavior better, crafting more tailored incentives and strategies for their consumer base. These systematic activities and insights greatly improved Zivame's capacity to drive impactful marketing endeavors with a delicate blend of entertainment and incentive, consistently tweaking the gamification elements for optimal outcomes.
Result
8% Conversion Rate Increase Achieved
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Achieved 8% increase in conversion.
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Engaged 2.5 lakh users effectively.
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Enhanced retention with strategic gamification.
As a result of integrating CustomerGlu's gamification tools, Zivame witnessed a remarkable 8% improvement in their conversion rates. Over a seven-month period, engagement was notably successful as the campaigns reached approximately 2.5 lakh unique users. The strategic implementation of gamified features and analytics not only improved purchase conversion metrics but also helped in fostering sustainable customer retention. The insights acquired from CustomerGlu enabled Zivame to effectively pinpoint and exploit the potent elements of their marketing efforts, sustaining growth in business performance and consumer loyalty.
Keywords
ZIVAME
CUSTOMERGLU
GAMIFICATION
PURCHASE CONVERSION
E-COMMERCE MARKETING
CUSTOMER ENGAGEMENT
REAL-TIME ANALYTICS
Gamification Q & A
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CustomerGlu's Core Focus
Gamified Loyalty & Rewards
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