Demand Side Platforms (DSP)

Datawrkz

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"Delivers managed and self-serve digital advertising solutions."

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Nutshell

Datawrkz enables marketers to streamline advertising across various channels like TV, social, and search. Their solutions offer both managed services and self-serve options, backed by analytics. Marketers can optimize campaigns with precise targeting and access to diverse inventory, enhancing their reach and engagement across multiple platforms.

In Detail

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Datawrkz's Website Claims...

A summary of the claims made on Datawrkz's website as noticed by our bot, Vinny.

Reliable uptime

[Gateway] claims that their services have reliable uptime with minimal downtime or API timeouts.

Efficient request handling

[Gateway] claims to have efficient request handling mechanisms, ensuring timely API responses without prolonged waiting times.

Robust infrastructure

[Gateway] claims to have a robust infrastructure capable of handling high traffic loads without compromising performance.

Case Studies

Programmatic advertising improved conversions and reduced CPA significantly.

The most accurate case study for Datawrkz

30K

Fresh unique visitors each month

40%

Reduction in CPA

Situation

An ecommerce site in the US focused on baby apparel and related products faced poor user acquisition through social and search channels. They sought a new strategy to increase their enrollment and sales.

Task

The objective was to improve site visits, conversions, and reduce the cost-per-acquisition (CPA) for the ecommerce platform using targeted and more efficient advertising methods.

Action

We employed programmatic tools for prospecting and retargeting, such as 3rd party audiences, contextual targeting, cross-device targeting, audience extension, and cookie exclusion. Additionally, we utilized 1st party data to create micro-segments with tailored messaging based on user engagement levels.

Result

The campaign led to a 40% reduction in CPA, more than 6% conversion rate, and 30,000 fresh unique visitors monthly. These results demonstrate the efficacy of the targeted advertising strategy and data-driven approach.

Keywords

PROGRAMMATIC TOOLS

USER ACQUISITION

COST-PER-ACQUISITION

CONVERSION RATE

MICRO-SEGMENTS

PROSPECTING

RETARGETING

CONTEXTUAL TARGETING

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