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deepar.ai

DeepAR

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"Precise AR experiences across varied platforms."

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Nutshell

DeepAR delivers an augmented reality SDK focusing on face and body-centric interactions. Developers can integrate virtual try-ons for glasses, shoes, and watches, apply real-time face filters, and enhance live video streaming. Its broad platform compatibility expands AR advertising and consumer engagement capabilities beyond basic web interactions.

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DeepAR's Website Claims...
A summary of the claims made on DeepAR's website as noticed by our bot, Vinny.
realistic AR try-ons
DeepAR claims that its technology allows users to try on ultra realistic AR glasses, shoes, and watches inside any app or website.
engaging AR advertising
DeepAR claims that its AR advertising is highly engaging, offering web ads that customers are excited to see.
high-performance AR SDK
DeepAR claims that its SDK offers better performance than competitors, powering AR experiences for apps and websites worldwide.
Case Studies
AR app boosts wine brand engagement and visibility significantly.
The most accurate case study for DeepAR
4.8
Star Rating
6,500+
Downloads in Three Months
Situation
AR Innovation for Winery Branding
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Renowned wine brands like Freakshow.
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Need for a standout branding strategy.
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Augmented reality identified as the solution.
Michael David Winery, renowned for its diverse wine brands like Freakshow, partnered with Makers & Allies to enhance their branding strategy. To stand out in the competitive wine market, they sought an innovative solution that would engage customers in a novel way. The challenge was to create an immersive wine-tasting experience that would resonate with a wider audience and increase brand visibility. Makers & Allies, a creative design studio specializing in the wine and spirits industry, identified augmented reality as the perfect medium to amplify the winery's presence. They aimed to use technology to craft an interactive experience, allowing consumers to connect on a deeper level with the brand while also reaching potential customers in new markets through enhanced media exposure.
Task
Develop AR-Powered Wine Labels
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Develop an AR app using DeepAR.
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Create engaging AR face filters.
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Achieve wide media coverage.
The primary task was to develop an AR application that could activate an immersive experience for consumers scanning the Freakshow Wine labels. This project involved a collaboration between Makers & Allies and DeepAR to utilize the latter’s advanced AR technologies. The app needed to leverage DeepAR’s cutting-edge SDK for image recognition and tracking, creating realistic and engaging AR face filters that consumers could interact with. Goals included not only enhancing consumer engagement through interactive content but also achieving wide media coverage, thereby elevating the Michael David Winery's brand prestige and market reach. Furthermore, the project required integrating the app seamlessly into existing marketing strategies to ensure consistent brand messaging across various platforms.
Action
Integration and Design Excellence
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DeepAR SDK used for development.
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Strong design and development collaboration.
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User-friendly and efficient integration.
Makers & Allies collaborated closely with DeepAR to leverage their profound expertise in AR technologies. They utilized DeepAR’s SDK tools, known for their image recognition and face-tracking capabilities, to design and implement the customized AR experience. A talented team of AR/3D designers achieved a tight deadline, focusing on creating memorable effects that align with the Freakshow brand. The AR app allowed consumers to unlock immersive experiences by scanning wine labels, further enhanced by user-friendly integration and strong app development support. This collaborative effort also involved online resources and comprehensive documentation from DeepAR, enabling efficient integration of the AR app within the winery’s marketing strategy. DeepAR’s responsive customer support ensured a smooth execution.
Result
Successful Campaign with Wide Reach
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4.8-star App Store rating.
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6,500+ downloads in three months.
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10,000+ active sessions achieved.
The Freakshow Masquerade AR app campaign was a resounding success. It received extensive coverage across various media platforms, elevating the Michael David Winery brand in the international market. The app achieved an impressive 4.8-star rating on the App Store, indicating high consumer satisfaction. Within the first three months, the app garnered over 6,500 downloads, with more than 10,000 active sessions, demonstrating strong consumer engagement and interest. The international media spotlight and elevated brand engagement positioned Michael David Winery as a leader in innovative marketing within the wine industry. Overall, the project exceeded expectations in creating a unique, immersive consumer experience that also amplified the brand's visibility and reach.
Keywords
AUGMENTED REALITY
MICHAEL DAVID WINERY
FREAKSHOW WINE
DEEPAR
AR APP MARKETING
WINE BRANDING
IMMERSIVE EXPERIENCE
FACE FILTERS
3D,AR,VR, & Immersive Q & A
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DeepAR
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