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Fermat

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"Optimizes ecommerce shopping experiences using AI funnels"

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Nutshell

FERMÀT reimagines ecommerce by enabling marketers to instantly create and fine-tune dynamic shopping funnels. The platform uses real-time data to craft personalized touchpoints from ad click to checkout. It simplifies creating custom campaigns without the hassle of web development, making marketing initiatives seamless and quick to launch.

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Fermat's Website Claims...
A summary of the claims made on Fermat's website as noticed by our bot, Vinny.
Increased AOV and ROAS
FERMÀT claims that customers experience an 85% increase in AOV and a 63% increase in ROAS using their platform.
Custom Shopping Experiences
FERMÀT claims that Jack Archer decreased CPA by 20% with FERMÀT's custom shopping experiences.
Rapid Experimentation Ease
FERMÀT claims that OpenStore can quickly create landing pages, enhancing ease of use without design skills.
Case Studies
Hero Bread maximized influencer storefronts with FERMÀT solutions.
The most accurate case study for Fermat
63%
Increase in ROAS
85%
Increase in AOV
Situation
Challenge in DTC Growth
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High competition in DTC market
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Difficulties in managing CAC and ROAS
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Focused on first-time purchase optimization
Hero Bread, an innovative F&B brand known for producing zero net carbs, zero sugars, and flavorful baked goods, aimed to accelerate its growth while efficiently managing revenue streams in the DTC space. The brand faced stiff competition and high customer acquisition costs (CAC), challenging their growth ambitions. Hero Bread identified the need to enhance their marketing strategies, primarily focusing on attracting first-time purchasers while maintaining a reasonable return on ad spend (ROAS).
Task
Create Innovative Solutions
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Leverage influencer partnerships for sales conversion
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Collaborate with FERMÀT for social commerce
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Transform influencer content into shopping experiences
Hero Bread sought to strengthen its position in the market by leveraging influencer partnerships, a proven high-performing strategy for the brand. They aimed to transform these partnerships into concrete sales drivers, capitalizing on influencer content to create seamless shopping experiences. To achieve this objective, Hero Bread collaborated with FERMÀT, leveraging the platform's capabilities to develop a social commerce approach that would enhance their potential for converting influencer engagement into substantial sales.
Action
Deploy FERMÀT Techniques
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Launch custom, content-native storefronts
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Integrate shopping in influencer videos
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Enhance user experience with seamless purchasing
Hero Bread partnered with filmmaker and influencer JJ Yosh to generate engaging content which was then pushed through their social media channels. By incorporating FERMÀT's capabilities, the brand developed custom, content-native storefronts directly within JJ’s video ads, allowing consumers to browse and purchase Hero Bread products seamlessly. This innovative setup enabled a shopping experience integrated into influencer content, eliminating the need for consumers to leave the video to complete purchases, thus maximizing conversion potential.
Result
Increased AOV and ROAS
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85% increase in average order value
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63% increase in return on ad spend
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Enhanced first-time customer conversions
By integrating FERMÀT's solution, Hero Bread experienced a significant lift in key performance metrics. The average order value (AOV) increased by 85%, while the return on ad spend (ROAS) saw a 63% rise. The collaboration allowed the brand to drive substantial traffic and conversions through influencer storefronts, contributing significantly to sales and enhancing the profitability of first-time customer conversions. Christina Blaisdell Oyler, VP of Ecommerce at Hero Bread, emphasized the profound impact of the FERMÀT-influenced sales channels on their business growth.
Keywords
INFLUENCER MARKETING
DIRECT-TO-CONSUMER (DTC)
ECOMMERCE CONVERSION
CUSTOMER ACQUISITION COST (CAC)
RETURN ON AD SPEND (ROAS)
AVERAGE ORDER VALUE (AOV)
CONTENT-NATIVE COMMERCE
SOCIAL COMMERCE STRATEGIES
FERMÀT
HERO BREAD
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