"Virtual try-on and 3D solutions for eyewear."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Fittingbox offers immersive virtual try-on technology for eyewear, letting customers see how frames look in real time. They digitize eyewear products into 3D assets, providing accurate PD measurements and minimizing purchase doubts. It's about enhancing consumer in-store and online experiences through realistic digital eye product interactions.
In Detail
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FittingBox's Website Claims...
A summary of the claims made on FittingBox's website as noticed by our bot, Vinny.
Accurate Virtual Try-On Tech
FITTINGBOX claims that their virtual try-on technology is the most accurate in the market, enhancing shopping experiences.
Largest 3D Glasses Database
FITTINGBOX claims that they have the world's largest 3D glasses database with 195k+ references and 1,200+ brands.
Precise PD Measurement Tool
FITTINGBOX claims that their PD measurement tool ensures 1 mm accuracy in 7/10 cases, reducing cart abandonment.
Case Studies
Fittingbox revolutionizes Specsavers' digital eyewear experience effectively.
2x
Higher likelihood of booking appointments
90%
Stable conversion rate increase
Situation
Specsavers embraces digital transformation
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Specsavers drives digital accessibility in optical retail.
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Strives for seamless user experience online and in-store.
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Recognized need for high-quality digital try-ons.
Specsavers, the largest privately-owned optical group, saw a need to enhance its digital presence to provide a seamless buying experience. With thousands of stores worldwide, they recognized that an accessible online platform was pivotal to meet customer needs, particularly in the context of virtual engagements. Specsavers aimed to overcome challenges related to digital accessibility, ensuring that their products and services were easy to interact with, not only in-store but also online. To achieve this, they sought to integrate a technological solution that could allow users to try on glasses virtually, maintaining the high standards they uphold in physical stores.
Task
Deploying a best-in-class digital tool
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Identify partner for high-quality try-on tool.
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Ensure accessibility for high prescription needs.
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Improve conversion rates without compromising experience.
Specsavers needed to integrate an effective virtual try-on solution that would support their online strategy of improving customer interaction and conversion rates. The aim was to provide an experience akin to in-store shopping, allowing customers, even those with high prescription needs, to virtually try on eyewear with precision and realism. It was crucial to identify a partner capable of delivering high-quality graphics and a user-friendly interface, thus making the try-on process accessible for all customer demographics and optimizing their shopping experience.
Action
Testing and optimizing with Fittingbox
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Deployed Fittingbox's unique removal tool.
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Tested tool in Dutch market for metrics.
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Enhanced UX improves journey and engagement.
Specsavers chose Fittingbox for its unique removal tool, making virtual try-ons accessible to higher prescription users. They conducted comparative testing in the Dutch market, assessing Fittingbox against existing tools and industry standards. Fittingbox's tool showed an increase in consumer engagement metrics, such as improved graphics quality and ease of use. These appreciable enhancements led to a decision to deploy Fittingbox across all their platforms. By collaborating with Fittingbox and investing in a user-friendly UX, Specsavers optimized the customer journey from selection to purchase, marking a significant step forward in their digital transformation.
Result
Boost in conversions and user satisfaction
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Increased satisfaction and conversion rates.
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Positive customer feedback on graphics and usability.
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Engaged users are more likely to purchase.
The implementation of Fittingbox's virtual try-on technology led to a noticeable improvement in customer satisfaction and conversion rates. Customers appreciated the realism and usability of the tool, with feedback highlighting the high-quality graphics and ease of use. This not only attracted more visits online but also bolstered in-store traffic as informed customers arrived with a clearer idea of their preferences. Specsavers noted that users engaging with the virtual try-on feature were significantly more likely to proceed with booking appointments and making purchases, thus validating the investment in Fittingbox as a decision that aligns with their strategic goals.
Keywords
VIRTUAL TRY-ON
DIGITAL EYEWEAR
SPECSAVERS
FITTINGBOX
E-COMMERCE CONVERSION
OPTICAL RETAIL
CUSTOMER EXPERIENCE
3D,AR,VR, & Immersive Q & A
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