"Connect marketing data seamlessly with zero maintenance."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Funnel connects all your disparate marketing data sources into a unified system without the usual tech headaches. With over 600 connectors, it simplifies data integration, advanced measurement, and built-in reporting. Marketers can track, analyze, and optimize campaigns in real-time, boosting performance without getting caught in complex data setups.
In Detail
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Funnel's Website Claims...
A summary of the claims made on Funnel's website as noticed by our bot, Vinny.
All-in-one platform
Funnel claims that it is the leading marketing intelligence platform that connects all your marketing data in one place.
Increased marketing efficiency
Funnel claims that its customers see an average 26% increase in returns on advertising spend over their first two years of using Funnel.
Extensive data connectors
Funnel claims to have the industry's largest collection of over 500 silky smooth marketing connectors, requiring no coding.
Case Studies
Mazama's customer base doubled using Funnel's reporting automation.
85%
Reduction in manual data handling
95%
Decrease in data-engineering workload
Situation
Mazama Faces Data Surge Challenge
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Mazama launched ACE, expanding its customer base.
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Data deluge overwhelmed existing spreadsheet systems.
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Resource focus shifted from product to data management.
In early 2022, Mazama, an Oregon-based marketing technology company, launched a successful new product called ACE. This automation product, targeted at the telecommunication industry, quickly increased the customer base and generated a vast amount of performance data. The inability to efficiently manage data using spreadsheets led to operational challenges. Mazama's developers and data analysts were overwhelmed with maintaining reports instead of focusing on product development and strategy. The reliance on inconsistent manual reporting hindered their capacity to evaluate the performance impact effectively.
Task
Seek Automated Reporting Solution
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Identify automation for seamless reporting.
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Ensure integration with multiple data sources.
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Centralize data with a unified reporting approach.
To manage the surge in data efficiently and bring consistency to their reporting, Mazama needed to find an automated reporting solution that could integrate data from various sources like Facebook Ads, ACE analytics, and customer sales performance. The task required a solution that would centralize data handling, allowing the visualization of this data in Tableau. Matt Wax, Mazama's Senior Financial Manager, led the charge to identify and implement a system that would reduce manual workload and provide a single source of truth for data analysis. This transition was essential to streamline operations and focus developer resources on improving product features.
Action
Implement Funnel for Integration
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Selected Funnel for intuitive integration.
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Automated data import, processing, and visualization.
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Established unified data framework for analysis.
Upon reviewing several solutions, Matt Wax chose Funnel for its intuitive interface and capability to automate the reporting process entirely. Funnel allowed Mazama to effortlessly import Facebook Ads, ACE analytics, and sales performance data, automatically sending the processed information to a data warehouse. Moreover, it enabled visualization via Tableau. Matt was able to perform these tasks independently, without the need for developers, establishing a consistent data framework. This single source of truth improved data reliability across various stakeholders, internally and externally, advancing their data strategy substantially.
Result
Business Doubles Within a Year
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Automated reporting boosted efficiency.
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85% cut in manual data handling.
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Doubled customer base with Funnel.
The implementation of Funnel had a significant impact. Within just days, Funnel fully automated a tedious reporting process, freeing up numerous hours for the data teams. This resulted in a remarkable 85% reduction in manual data handling and 95% decrease in data-engineering workload. Consequently, Mazama doubled their book of business within a year. Matt Wax highlighted that the efficiencies gained allowed Mazama to focus on future ACE iterations and expansions into new markets, building on the solid reporting foundation Funnel provides. The successful transition solidified Mazama’s stance as a long-term committed customer of Funnel.
Keywords
MAZAMA
FUNNEL.IO
DATA INTEGRATION
AUTOMATION
REPORTING
CUSTOMER ACQUISITION
DATA ENGINEERING
TABLEAU VISUALIZATION
MARKETING TECHNOLOGY
BUSINESS GROWTH
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