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Gobot

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"Turn anonymous visitors into retargeted email contacts."

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Nutshell

Gobot helps marketers by converting anonymous site visitors into email and SMS retargeting opportunities. They focus on using shopper data to personalize and recommend products, addressing the issue of limited First-Party Data. Gobot's tools help expand audience reach, making customer engagement more targeted and efficient.

In Detail
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Gobot's Website Claims...
A summary of the claims made on Gobot's website as noticed by our bot, Vinny.
Exceptional revenue recovery capability
Gobot claims that their Identity Pixel is the top source of new email marketing revenue, delivering over 50X ROI in the first month.
Comprehensive data collection strategy
Gobot claims that their 1:1 Guided Experiences expand First-Party Data by collecting shopper preferences to improve personalization.
High integration adaptability
Gobot claims they offer full integration with leading Ecommerce platforms and apps, enhancing tech stack flexibility.
Case Studies
Lashify profits from Identity Pixel by increasing revenue and emails.
The most accurate case study for Gobot
100k+
Net-new engaged emails
240k+
Monthly additional revenue
Situation
Lashify Faces Growth Challenges.
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Lashify struggles with email growth.
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Seeking personalized, data-driven marketing.
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Concerns over deliverability and resources.
Lashify, a trailblazer in DIY lash extensions, sought to enhance their eCommerce strategy by addressing two central challenges: increasing their email subscriber base and augmenting their revenue from abandoned carts. With a robust portfolio of patents and a unique product offering, they were prepared to capture significant market share. However, the absence of personalized marketing approaches prevented them from effectively engaging customers at a deeper level. Existing methods often relied on generic messaging that failed to resonate with individual consumer needs, representing a significant missed opportunity in customer communication. Unsure of handling high volumes of customer queries with limited resources and potential deliverability concerns, Lashify was in pursuit of a dependable partner who could aid them in leveraging zero-party data effectively while ensuring customer satisfaction and brand integrity.
Task
Implement Identity Pixel Solution.
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Test Identity Pixel on site.
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Expand first-party data audience.
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Integrate support AI for efficiency.
The task for Lashify was to implement the Identity Pixel, a feature offered by Gobot that identifies anonymous site visitors and engages them through personalized email and SMS, thus expanding their first-party owned audience. This involved an initial rollout as a test to a limited segment of their traffic, with the goal of assessing its effectiveness in increasing email subscribers and driving additional revenue. Lashify needed to adapt their strategies to handle customer interactions efficiently without overwhelming their support system. By utilizing Gobot’s Support AI, integrated into their existing helpdesk setup, Lashify aimed to automate repetitive tasks while maintaining personal touchpoints with their consumer base. Addressing potential hesitations around spam and deliverability was also critical, and ensuring the smooth integration and operation of the Identity Pixel would be key to realizing a successful digital transformation and achieving substantial growth in market engagement.
Action
Identity Pixel Delivers Results.
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Validated high engagement with tests.
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Used cross-device ID for precision.
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AI supports improved customer service.
Upon initiating the Identity Pixel for a portion of their web traffic, Lashify was able to rapidly validate the efficacy of this approach. The integration allowed for the collection of real-time customer preferences, which were then leveraged to offer highly personalized shopping experiences. As confirmed by Sahara Lotti, CEO of Lashify, the resulting targeted marketing efforts resonated powerfully with consumers, dramatically exceeding expectations for both response rates and conversion figures. In addition to sending tailored abandonment emails, cross-device tracking technology enabled Lashify to increase the precision and relevance of their communication with existing email subscribers. Internal audits within their email marketing platform, Klaviyo, showed no negative impact on deliverability or brand reputation. The high-efficiency automation of customer support queries via AI allowed Lashify to maintain a high standard of customer interaction without overtaxing their lean team resources.
Result
Record Revenue and Email Growth.
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$240k new monthly revenue.
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100k+ new engaged emails.
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ROI over 50X and rising.
The rapid implementation and optimization of the Identity Pixel significantly transformed Lashify’s eCommerce performance. Within just four weeks, the solution generated an impressive $240k in additional net revenue, marking itself as their primary new revenue source. Concurrently, more than 100,000 unique, high-intent emails were collected, providing a substantial lift to their marketing outreach capabilities. This substantial growth of their subscriber base was complemented by an ROI that exceeded 50X within the first month. As the system continued to refine its engagement strategies, their ROI indicators suggested further potential increases up to 70X. Overall, these outcomes underscored the importance and value of using advanced marketing technology solutions to harness zero-party data to drive significant business results, effectively addressing Lashify’s initial objectives of subscriber growth and increased revenue from cart abandoners.
Keywords
IDENTITY PIXEL
LASHIFY
ECOMMERCE
ZERO-PARTY DATA
GOBOT
REVENUE GROWTH
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