Humankind

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"Simplifies customer data tracking and analysis."

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Nutshell

Company provides a tool that helps marketers track, analyze, and interpret customer data across various platforms. It offers insights into customer behaviors and trends, allowing marketers to make informed decisions quickly. The platform integrates easily with existing systems, making it a useful ally in navigating the MarTech landscape.

In Detail

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Case Studies

CVT improved CVR and AOV with personalized expert recommendations.

The most accurate case study for Humankind

27%

Conversion rate increase after integrating Humankind.

45%

Increase in average order value due to expert recommendations.

Situation

Cascadia Vehicle Tents (CVT), a leader in Roof Top Vehicle Tents, Awnings, and Car Camping Equipment, observed a high rate of cart abandonment during checkout. Customers often hesitated to finalize their purchases due to the high consideration and cost associated with buying vehicle tents. This challenge called for a solution to provide customers with more clarity, assistance, and confidence in their purchasing decisions.

Task

The primary task was to improve CVT's conversion rate (CVR) and average order value (AOV). The team hypothesized that integrating a personalized, human-led shopping experience would address customers’ concerns and encourage them to complete their purchases. By providing expert recommendations through Conversational Commerce, they aimed to eliminate shoppers' fears of misordering and enhance their overall shopping experience.

Action

CVT partnered with Humankind, a Conversational Commerce platform, to introduce a personalized shopping experience via SMS. An expert familiar with CVT's catalog and the camping world was integrated into the eCommerce process. This expert engaged with shoppers through an initial questionnaire to understand their needs, then provided tailored product recommendations. The personalized guidance reassured buyers that they were making informed and fitting choices.

Result

The integration of Humankind's personalized shopping experience led to notable improvements for CVT. Their conversion rate surged to 27%, meaning that 27% of engaged customers followed through to checkout. Additionally, the average order value increased by 45%, as the expert’s comprehensive recommendations led customers to add more value to their purchases. These results indicated a significant boost in both customer confidence and revenue.