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gleam.io

Gleam

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"Create giveaways to boost leads and growth."

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Nutshell

Gleam helps marketers create engaging contests and giveaways that drive user action. By leveraging numerous entry and participation methods, marketers can quickly capture leads, grow brand presence, and incentivize community interaction. It's designed to integrate seamlessly with existing marketing tools for maximum impact.

In Detail
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Gleam's Website Claims...
A summary of the claims made on Gleam's website as noticed by our bot, Vinny.
Comprehensive growth platform
Gleam claims that their all-in-one giveaway software and marketing platform drive growth with viral contests and giveaways.
Viral engagement tools
Gleam claims that their promotion tools enable businesses to run exciting photo contests for valuable user-generated content.
Incentive-driven campaigns
Gleam claims to create lead generation machines by leveraging referral campaigns and targeted incentives.
Case Studies
Cooler Master gained massive engagement through targeted giveaway.
The most accurate case study for Gleam
13.81
conversion rate
933000
impressions achieved
Situation
Holiday Marketing with Influencer Sparks
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Custom PC giveaway planned for holidays.
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Engaging influencer-driven strategy.
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Aim was wide reach and engagement.
Cooler Master, a renowned name in PC hardware, targeted the 2024 holiday season for a special marketing push. They planned an ambitious campaign to boost brand engagement and drive awareness of their custom-built Shark X PC. The strategy hinged on reaching a wide audience, leveraging the power of social media, and using visually appealing content to entice people. The company sought a method that would facilitate interaction with potential customers, drive traffic, and create a lasting impression that would extend beyond the holidays.
Task
Maximizing Engagement and Conversions
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Utilize viral mechanics for brand actions.
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Boost site visits and social interactions.
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Incentivize consumer participation effectively.
Cooler Master needed to design and execute a campaign that would highlight their Shark X PC while maximizing user interaction. The task involved creating a buzz that would lead to increased web traffic, social media interactions, and brand visibility. They wanted consumers to not only notice their product but also to actively participate in promoting it. This required a robust plan for incentivizing actions like social follows, site visits, and email sign-ups, ensuring a high conversion rate and expanding their audience base through existing customer networks.
Action
Executing Gleam's Viral Giveaway
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Launched giveaway with Filipino-American influencer.
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Gleam app structured multi-entry promotions.
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Participants received discounts on actions.
Cooler Master partnered with Gleam to launch a comprehensive giveaway campaign. They collaborated with Filipino-American influencer @Dinocornel, whose broad appeal effectively unified key markets in the US and Philippines. They used Gleam’s Competitions app to structure a multi-entry system, encouraging participants to undertake various actions for better odds of winning the Shark X PC. Each action, from social media follows to store visits, was strategically selected to maximize engagement and conversion. Participants received incentives, like a 15% discount code, making the campaign not only engaging but rewarding.
Result
Successful Engagement and Growth
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630,000+ actions and 933,000+ impressions achieved.
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Campaign conversion rate recorded at 13.81%.
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Significant increase in social audience.
The campaign was a resounding success. Cooler Master achieved over 933,000 impressions and 630,000 actions, indicating substantial user engagement. The giveaway not only raised awareness for the Shark X PC but also resulted in a significant 13.81% conversion rate. The campaign attracted 129,000 engaged users and expanded their social media following by more than 17,000. It effectively reached top markets, with notable engagement from the Philippines, United States, and India. Ultimately, the campaign delivered enduring brand growth and reinforced customer relationships.
Keywords
COOLER MASTER SHARK X
VIRAL MARKETING CAMPAIGN
INFLUENCER MARKETING
HOLIDAY GIVEAWAY
SOCIAL MEDIA ENGAGEMENT
EMAIL SIGN-UPS
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Gleam
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