"Create AR and VR experiences for clients"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Gravity Jack develops custom augmented and virtual reality experiences that help brands engage audiences. They simplify complex technology into approachable, interactive experiences. By tailoring AR and VR solutions for different industries, from marketing to medical, they help businesses deploy tech that attracts attention and enhances engagement.
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Gravity Jack's Website Claims...
A summary of the claims made on Gravity Jack's website as noticed by our bot, Vinny.
Pioneering augmented reality
Gravity Jack claims that they have been creating augmented reality and virtual reality experiences since 2009, pioneering the technology.
Extensive client portfolio
Gravity Jack claims to have over 325 clients, including Fortune 500 companies, showcasing their expertise and industry recognition.
In-house development team
Gravity Jack claims to have a 100% in-house development team comprised of scientists, engineers, designers, and marketers.
Case Studies
AR campaign boosts engagement and media coverage.
42%
Higher engagement index than industry average
1100+
Articles published in the first week
Situation
Client seeks an innovative solution
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TaylorMade needed a standout campaign for the R1 Driver.
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They aimed to drive consumer excitement and engagement.
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They chose augmented reality for an interactive approach.
TaylorMade approached Gravity Jack with the goal of creating an innovative way for golf fans to explore the new R1 Driver's customization options and features. TaylorMade wanted a campaign that would stand out and create excitement around the launch of their latest product. Recognizing the potential of augmented reality (AR), they sought to integrate this technology into their marketing strategy to create a memorable and interactive user experience.
Task
Develop an AR campaign
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Create an AR app for iOS and Android.
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Enable users to scan marketing materials to trigger 3D models.
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Include a virtual driving range for testing and engagement.
Gravity Jack was tasked with developing a comprehensive augmented reality campaign that would work across both iOS and Android platforms. The primary objective was to create an application where users could scan TaylorMade marketing materials like magazine ads and posters to trigger a 3D model of the R1 Driver. This model would allow users to customize the driver and understand its features in detail. The application also needed to include a virtual driving range where users could test and evaluate the performance of the driver based on different settings.
Action
Implement AR and UX/UI design
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Collaborative effort from multiple specialist teams.
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Stages included user stories, wireframes, and comprehensive UI/UX design.
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Focused development and rigorous testing before final optimization.
Gravity Jack's team, which included custom 3D, creative, development, and marketing specialists, worked collaboratively to bring the AR R1 Virtual Experience to life. The project involved multiple stages: user stories to define functionality, wireframes for alignment between design and development, and comprehensive UI/UX design to ensure a cohesive look and feel. The development phase focused on building the app architecture, integrating AR technology, and performing rigorous integration tests. A quality assurance phase ensured the app met all requirements before its launch. The final app was optimized for both smartphones and tablets to provide a dynamic user experience.
Result
High engagement and media coverage
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Engagement index 42% higher than the industry average.
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Over 1,100 articles published in the first week.
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Featured in major media outlets like Yahoo! and The Boston Globe.
The AR R1 Virtual Experience campaign successfully elevated TaylorMade's marketing efforts, resulting in an engagement index 42% higher than the industry average. The innovative approach attracted significant media attention, with over 1,100 articles published in the first week alone. Major outlets such as Yahoo!, The Boston Globe, and ABC News San Francisco featured the campaign, helping to amplify its reach and impact. This widespread attention and user engagement validated the effectiveness of integrating augmented reality into TaylorMade’s marketing strategy, providing a higher return on investment.
Keywords
AUGMENTED REALITY MARKETING
CUSTOM 3D DEVELOPMENT
INTERACTIVE USER EXPERIENCE
AR FOR PRODUCT LAUNCH
IOS AND ANDROID AR APPS
VIRTUAL PRODUCT DISPLAY
ENGAGEMENT RATE
MEDIA COVERAGE
3D,AR,VR, & Immersive Q & A
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