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Grin

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"Automates influencer marketing and content management processes."

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Nutshell

GRIN enables marketers to manage influencer campaigns by automating manual tasks like creator discovery, outreach, and payment processing. It integrates social listening and performance tracking tools to optimize creators' campaigns and content strategies.

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Grin's Website Claims...
A summary of the claims made on Grin's website as noticed by our bot, Vinny.
Comprehensive discovery tools
GRIN claims that it has the industry's most comprehensive influencer discovery solution to uncover and recruit the perfect partners for brands.
Integrated workflow management
GRIN claims that it consolidates your entire workflow into one intuitive platform, automating busywork and providing tools to integrate creator content.
Robust ROI reporting
GRIN claims to provide real-time data and ROI reporting to justify your investment and make data-backed decisions about your program.
Case Studies
Efficient creator discovery and scaling using GRIN platform.
The most accurate case study for Grin
25%
increase in creator response
300+
new creator partnerships
Situation
True Citrus Needed Influencers Fast
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Needed a from-scratch influencer program.
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Aimed for 300 creators swiftly.
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Struggled with manual creator discovery.
True Citrus faced the challenge of scaling from scratch to a community of 300 content creators. The issue was pinpointing the need for an efficient tool to recruit and manage influencers effectively. The company's mission was to expand its influencer marketing program without losing the quality or engagement efficiency. Given the stellar reputation of True Lemon with over 65,000 five-star reviews and consecutive awards for Best Overall Water Enhancer, the potential for influencer alignment was significant. However, without a streamlined process and strategic approach, capitalizing on potential influencers who resonate with True Citrus' brand values could become daunting and time-consuming.
Task
Implement GRIN's Suite Effortlessly
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Utilize GRIN's Creator Management Platform.
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Streamline recruitment with on-demand tools.
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Enhance creator engagement and onboarding.
True Citrus required a robust and comprehensive solution to discover new content creators aligned with their brand. Danny Marken, the Assistant Brand Manager, needed tools to efficiently identify, recruit, and manage these influencers. The task was to find a platform with advanced features that could offer a ready-made pool of high-quality creators, minimize manual labor, streamline creator onboarding, and improve creator response rates. The overarching goal was to establish a thriving influencer community that aligned with True Citrus's clean and refreshing brand ethos.
Action
Leveraging GRIN's Discovery Suite
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Used curated lists for quality creators.
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Streamlined onboarding with live URLs.
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Integrated payments improved partner experience.
Danny leveraged GRIN's Creator Discovery Suite to drastically cut down the time required to source new content creators. The suite's curated lists and recruitment tools played a critical role in targeting creators who matched True Citrus’s unique brand identity. With features like flexible payment tiers, live URLs for onboarding, and integration with PayPal for seamless payments, GRIN facilitated a smooth experience for both True Citrus and its new partners. The platform also provided an advanced analytical space for relationship management, thus allowing Danny to focus on big-picture goals while nurturing creative partnerships in real-time.
Result
Nurtured Community, Measurable Growth
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Scaled to 300 partners quickly.
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Increased response rate by 25%.
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Produced 1,200 new content pieces.
With GRIN’s platform, True Citrus successfully scaled its influencer roster from zero to 300 high-quality partners within a single quarter. This escalation resulted in a 25% increase in creator response rates compared to traditional databases. Moreover, a total of 1,200 pieces of engaging, creator-generated content were delivered, enhancing True Citrus's brand visibility and customer engagement. The result was not just a numerical growth in partnerships but a thriving community of creators who genuinely align with and advocate for the brand’s message. Utilizing GRIN, Danny was able to streamline processes and focus energy on nurturing successful, long-term influencer relationships.
Keywords
INFLUENCER MARKETING
CREATOR PARTNERSHIPS
GRIN PLATFORM
TRUE CITRUS
CONTENT CREATORS
BRAND MANAGEMENT
CREATOR DISCOVERY
DIGITAL ENGAGEMENT
RELATIONSHIP MANAGEMENT
CONTENT DELIVERY
User Generated Content (UGC) Q & A
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Grin
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