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harmonya.com

Harmonya

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"Turns product data and reviews into insights"

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Nutshell

Harmonya combines product data with consumer reviews, giving marketers a clear view of what drives demand. This helps them act quickly, improve product strategies, and stay competitive. By connecting UPCs and other IDs, marketers see a complete market picture, even with inconsistent taxonomy across retailers.

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Harmonya's Website Claims...
A summary of the claims made on Harmonya's website as noticed by our bot, Vinny.
Unprecedented performance visibility
Harmonya claims that their platform offers unprecedented visibility into performance drivers of both owned and competitive portfolios.
Automated data enrichment
Harmonya claims that they automate product data management with enriched, current data for trend anticipation and confident decisions.
Comprehensive category insights
Harmonya claims that their platform allows exploring and manipulating comprehensive category data with ease, tracking performance efficiently.
Case Studies
Mars Petcare enhanced puppy products using Harmonya's strategic insights.
The most accurate case study for Harmonya
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Key Market Areas Impacted
10
Brand Insights Utilized
Situation
Competitive Puppy Food Market Challenge
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Crowded puppy food market
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Need for clear consumer insights
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Focus on new pet owners' priorities
Mars Petcare faced the challenge of cutting through a highly competitive puppy food market to refine their marketing focus on what new pet owners care about most. With numerous brands all vying for consumer attention, Mars needed clear insights into the attributes that resonate strongly with their target audience. They aimed to connect more effectively with new pet owners by aligning their products and marketing messages with consumer priorities, thereby enhancing brand loyalty and market share. By identifying these key consumer-driven attributes, such as healthy nutrition and quality protein content, Mars sought to better engage with potential customers who want the best health and nutrition for their puppies.
Task
Identify Key Consumer Attributes
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Determine essential puppy product attributes
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Compare with competitors' offerings
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Align messaging with consumer demands
Mars Petcare's main task was to identify and prioritize the attributes that drive consumer choices when purchasing puppy products. To do this, they needed to evaluate and compare their product lineup against competitors, uncovering potential gaps and growth opportunities in their existing messaging strategy. Focusing on attributes such as quality proteins, balanced diet, and healthy immune system benefits would provide an edge in ensuring that their products were aligned with consumer demands. This strategic understanding would allow Mars to tailor their messaging appropriately, reinforcing a strong brand identity and maintaining competitiveness within the market.
Action
Utilized Harmonya’s Insight Platform
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Leverage Harmonya’s data insights
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Identify critical consumer attributes
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Carve out strategic product positioning
Utilizing Harmonya's sophisticated insights platform, Mars Petcare was able to gain a comprehensive, data-backed understanding of the key attributes that influence puppy food purchasing decisions. The analysis revealed the importance of health-focused attributes, such as 'healthy', 'quality protein', and 'balanced diet'. Mars worked closely with Harmonya to identify messaging gaps and areas of potential growth within these consumer preferences. By focusing on these insights, Mars strategically positioned their products in alignment with consumer expectations, with a particular emphasis on health-focused and protein-rich benefits. This collaborative approach allowed Mars to effectively refine and innovate their marketing strategy.
Result
Aligned Messaging and Growth
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Enhanced brand recognition and trust
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Refined and aligned consumer messaging
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Explored new product growth avenues
As a result of using Harmonya's insights platform, Mars Petcare successfully refined their marketing strategy for puppy products. The company identified and prioritized consumer needs, leading to impactful adjustments in both messaging and product development. Mars's new messaging strategy highlighted key attributes such as quality protein and balanced nutrition, which resonated with the target audience of new pet owners. This resulted in stronger brand recognition and trust, positioning Mars for new growth opportunities in the health-conscious pet food space. Harmonya’s insights provided a clear path forward, ensuring Mars maintained competitiveness and consumer confidence.
Keywords
PUPPY FOOD INSIGHTS
CONSUMER-DRIVEN ATTRIBUTES
PETCARE MARKET STRATEGY
PET PRODUCT INNOVATION
TARGETED MARKETING STRATEGY
Product Catalog & Data Feeds Q & A
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Harmonya
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