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Poplar

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"Unlock direct mail with digital precision."

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Nutshell

Poplar merges direct mail with digital marketing tactics. It sharpens customer acquisition and retention. Marketers utilize direct mail like digital ads, benefiting from data-driven personalization and faster delivery. This means better targeting and measurable results akin to online campaigns. A smart blend for real-world engagement.

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Poplar's Website Claims...
A summary of the claims made on Poplar's website as noticed by our bot, Vinny.
Advanced targeting capabilities
Poplar claims that it builds highly relevant prospecting audiences using advanced targeting and lookalike modeling options.
Seamless platform integration
Poplar claims that it integrates with all top marketing platforms, providing effortless connectivity for users.
Increased conversion rates
Poplar claims that its direct mail solution provides a 46% conversion rate lift, driving better engagement.
Case Studies
Direct mail drove 15x ROAS success for Kettle & Fire.
The most accurate case study for Poplar
15x
Return on ad spend achieved
1.4%
Response rate improvement
Situation
Challenge of Unengaged Audience
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Only 20-30% email open rates.
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70-80% target audience missing messaging.
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Opportunity for offline engagement identified.
Kettle & Fire's marketing campaigns faced a significant challenge: email open rates hovered between 20-30%, leaving 70-80% of their potential audience unreachable. This meant a majority of the target consumers were not engaging with the brand's messaging. Recognizing this gap, Kettle & Fire identified it as a chance to re-engage this lost audience through an alternate, offline communication channel.
Task
Introduce New Marketing Channel
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Engage unresponsive audience effectively.
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Incorporate new marketing channel strategically.
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Deliver personalized and impactful messaging.
The task was to find a way to engage the previously unresponsive segment of Kettle & Fire's audience effectively. They needed to incorporate an additional marketing channel that could capture the attention of those who were not interacting with email or digital advertisements. The objective was not only to broaden communication but also ensure the messaging was personalized and impactful to win back these disengaged consumers.
Action
Implementation of Direct Mail
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Partnered with Poplar for direct mail.
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Used Klaviyo and Shopify integrations.
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Automated, personalized postcard campaigns implemented.
Kettle & Fire partnered with Poplar to integrate direct mail into their marketing mix. Using Poplar's capabilities alongside Klaviyo and Shopify integrations, they automated the sending of personalized postcards targeting the 70-80% of unresponsive customers. This real-time targeting within existing Klaviyo workflows allowed Kettle & Fire to seamlessly incorporate direct mail, saving time and reducing cost while enhancing the personalization and reach of their campaigns.
Result
Remarkable Return on Investment
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Achieved over 15x ROAS with direct mail.
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Realized Response Rate Lift over 1.4%.
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Enhanced consumer engagement and revenue.
By strategically integrating online and offline marketing channels, Kettle & Fire observed a significant uptick in consumer engagement. The introduction of direct mail led to an impressive ROAS of over 15x, demonstrating a highly successful campaign outcome. Additionally, they experienced a Response Rate Lift greater than 1.4%, validating the effectiveness of an integrated marketing approach with increased consumer interaction and company revenue.
Keywords
DIRECT MAIL MARKETING
ROAS
UNENGAGED AUDIENCE
POPLAR INTEGRATION
KLAVIYO WORKFLOWS
Direct Mail & Print Marketing Q & A
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