"Protects against bot attacks and fraud."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
HUMAN cuts through digital noise, protecting brands from unseen cyber threats with steadfast reliability. It shields ad platforms from click fraud and malvertising while ensuring secure user experiences. Using massive data analysis, HUMAN detects anomalies in milliseconds, guaranteeing more trustworthy digital interactions.
In Detail
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Human's Website Claims...
A summary of the claims made on Human's website as noticed by our bot, Vinny.
Proprietary Detection Engine
HUMAN claims that their proprietary detection engine utilizes 2,500+ signals per interaction to identify threats with high precision.
Massive Threat Intelligence
HUMAN claims to verify over 20 trillion digital interactions weekly across 3 billion devices, providing unrivaled threat telemetry.
Adaptive Machine Learning
HUMAN claims their 400+ algorithms and adaptive machine learning models enable high-fidelity decisioning to stop emerging threats.
Case Studies
Detected and blocked bots, increasing digital conversion rates by 600%.
17%
Lead generation activities were identified as fraudulent.
38%
Invalid traffic originated from a specific advertising platform.
1.
Situation
A leading luxury automobile brand was facing a significant drop in its digital conversion rates. The brand suspected that fraudulent activities, particularly bad bots, were impacting their marketing efforts across multiple channels like lead generation, social media, search, mobile, and display advertising.
2.
Task
The brand needed to identify which marketing tactics and sources were being exploited by bots to contaminate their data. This entailed detecting fraudulent leads and invalid traffic to optimize their marketing strategies and reduce wasted ad spend.
3.
Action
The luxury auto brand implemented HUMAN's Data Contamination Defense, a part of the Human Defense Platform. A detection tag was placed site-wide to glean insights into their digital marketing activities. Immediate findings revealed that 17% of lead generation activities were fraudulent, and 38% of traffic from a specific ad platform was invalid.
4.
Result
Using HUMAN's insights, the luxury auto brand reallocated its marketing resources away from fraudulent sources. This led to a 600% increase in digital conversion rates and a significant reduction in wasted ad spend, saving the brand $36,000 a month.
Keywords
LUXURY AUTO BRAND CASE STUDY
HUMAN SECURITY
BOT MITIGATION
DIGITAL CONVERSION RATES
FRAUD DETECTION
DATA CONTAMINATION DEFENSE
LEAD GENERATION FRAUD
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