"Uncovers true ad effectiveness without user data."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.
In Detail
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incrmntal's Website Claims...
A summary of the claims made on incrmntal's website as noticed by our bot, Vinny.
Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
Case Studies
Improved marketing efficiency with Incremental analytical platform.
30%
Cost Reduction
45%
ROI Increase
Situation
GameLoft's Challenge: User Acquisition Efficiency
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GameLoft needed optimize user acquisition costs.
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Existing strategies lacked targeted effectiveness.
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Pressure to improve efficiency and scalability.
GameLoft faced a significant challenge in optimizing user acquisition strategies to ensure efficient spending and to reach a more targeted audience. The task was to effectively allocate marketing resources across channels without sacrificing the quality of the campaigns. Their existing methodologies weren't yielding the desired results in terms of efficiency and scalability.
Task
Resource Allocation and Budget Optimization
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Find a data-driven marketing solution.
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Integrate cross-channel analysis tools.
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Facilitate improved budget allocations.
The primary task was to find an innovative solution that could provide GameLoft with actionable insights into their marketing efforts. This required a platform capable of analyzing vast datasets from various channels, pinpointing areas of improvement, and ultimately enabling better allocation of marketing budgets to enhance user acquisition efficiency.
Action
Implemented Incremental's Analytical Platform
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Integrated Incremental's analytics platform.
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Utilized real-time insights and predictions.
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Enhanced data visualization and reporting.
GameLoft partnered with Incrmntal to leverage their sophisticated marketing analytics platform. This involved integrating Incremental's tools into GameLoft's existing systems. The platform provided real-time insights and predictive analytics, identifying underperforming areas and suggesting where marketing resources could be more effectively utilized. Additionally, Incremental's platform offered seamless data visualization and automated reporting.
Result
Increased Efficiency and Reduced Costs
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45% increase in ROI.
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30% reduction in acquisition costs.
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Improved targeting led to better engagement.
The collaboration with Incrmntal resulted in a notable increase in GameLoft's marketing efficiency. GameLoft observed a 45% enhancement in ROI and a reduction in acquisition costs by 30%. The improved targeting capabilities allowed GameLoft to strategically place their marketing dollars, leading to not only cost savings but also better engagement rates and customer retention.
Keywords
GAMELOFT
INCREMENTAL
MARKETING ANALYTICS
USER ACQUISITION
ROI IMPROVEMENT
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