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Influitive

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"Transform customers into valuable brand advocates."

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Nutshell

Influitive helps businesses turn customers into active brand advocates. By leveraging a customizable engagement platform, it fosters customer communities and manages advocacy campaigns. The network effects enhance customer loyalty and generate reviews, referrals, and valuable feedback, aiding businesses in driving both product adoption and sustained growth.

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Influitive's Website Claims...
A summary of the claims made on Influitive's website as noticed by our bot, Vinny.
Advanced customer advocacy platform
Influitive claims that their modern engagement platform mobilizes customer advocates with powerful tools and expert services.
High ROI for clients
Influitive claims that Built Technologies experienced a 363% ROI for closed-won opportunities using their platform.
Unlocks customer advocacy potential
Influitive claims that their AI agent Groovy revolutionizes customer engagement and support strategies for brands.
Case Studies
VMware boosted loyalty by centralizing customer communities efficiently.
The most accurate case study for Influitive
3x
Customer Engagement Boost
75%
Recruitment Target Exceeded
Situation
Complex VMware Customer Communities Challenge
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Diverse product lines led to siloed communities.
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Customers frustrated with point redemption issues.
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Community management became inefficient and complex.
VMware, a global cloud computing company, had several disparate customer communities due to its diverse product lines and customer personas. Managing these siloed communities became cumbersome, leading to inefficiencies and user frustration. Customers engaged across multiple product lines faced difficulties in accumulating and redeeming community points in a centralized manner, posing challenges for community managers and advocates alike.
Task
Unify and Revamp Community Engagement
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Consolidate 100+ community groups centrally.
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Survey customers to align on expectations.
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Establish a VIP tier for top advocates.
The goal was to consolidate VMware's multiple customer communities into a cohesive, centralized loyalty and advocacy program. This entailed mapping over 100 community groups, understanding customer expectations through surveys, and obtaining executive buy-in for a unified strategy. The task involved transforming the customer experience with a focus on rewarding advocates meaningfully, creating a centralized loyalty program, and establishing a VIP tier within the Champions community.
Action
Launch VMware Rewards and Champions
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Engaged Influitive to integrate rewards and gamification.
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Conducted workshops for stakeholder alignment.
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Launched new loyalty program with exclusive rewards.
VMware collaborated with Influitive to launch the VMware Rewards program and revamp the Champions community, incorporating gamification to make customer engagement rewarding and enjoyable. Influitive facilitated workshops with VMware's community leaders to align content with customer desires and strategize the transition process. The consolidated loyalty program rewarded continued support with unique experiences such as VMware training and certifications, fostering deeper advocate relationships.
Result
Triple Engagement and Successful Onboarding
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Engagement tripled; targets exceeded by 75%.
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90% customer migration to new program.
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Strengthened relationships and feedback efficiency.
The consolidation and revamped loyalty program tripled customer engagement at VMware. The launch integrated Influitive as a trusted partner, exceeding recruitment goals for both Rewards and Champions programs by 75%. Customer feedback confirmed successful navigation of potential friction points, with over 90% of active customers migrating to the new program. The unified approach increased internal collaboration, expedited feedback loops, and strengthened VMware's customer relationships.
Keywords
CUSTOMER LOYALTY
ADVOCATE MARKETING
COMMUNITY ENGAGEMENT
VMWARE REWARDS
CUSTOMER ADVOCACY
INFLUITIVE INTEGRATION
GAMIFICATION STRATEGY
Gamification Q & A
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Influitive
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