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Inmar Intelligence

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"Enhancing consumer engagement with personalized incentives and media"

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Nutshell

Inmar Intelligence aligns personalized shopper incentives with media strategies to boost consumer engagement. By focusing on consumer rewards, intelligent media application, and loyalty tactics, marketers can foster stronger relationships with their audiences. This approach not only improves customer experiences but also helps companies stand out in a crowded market.

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Inmar Intelligence's Website Claims...
A summary of the claims made on Inmar Intelligence's website as noticed by our bot, Vinny.
Smarter business improvements
Inmar Intelligence claims that they make businesses smarter to improve consumers' lives by leveraging advanced solutions.
Optimized healthcare solutions
Inmar Intelligence claims that they optimize the healthcare value chain to enhance patient safety, access, and affordability.
AI-driven decision making
Inmar Intelligence claims that they unlock the potential of AI-enhanced, data-driven decision-making for business advancements.
Case Studies
Mars' campaign exceeded benchmarks with engaging media strategy.
The most accurate case study for Inmar Intelligence
91.2%
Entry rate, 27.55% above benchmarks
27.5K+
Unique sweepstakes entries
Situation
Mars Launched New Product Campaign
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Mars wanted to launch a new campaign.
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Focus was on special M&M's packs.
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Aimed to honor inspirational women.
Mars aimed to launch a campaign for its limited-edition M&M's packs to celebrate International Women’s Day. By featuring their female spokescandies, Green, Brown, and Purple, Mars sought to flip the status quo and celebrate women who inspire everyday happiness. This presented a significant opportunity to engage existing M&M's fans and attract new customers. The challenge was to effectively reach the target audience, maximize engagement, and drive product purchases.
Task
Develop Strategic Marketing Approach
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Develop a campaign using digital media.
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Leverage creator marketing and social media.
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Encourage product purchase through incentives.
The task was to create a comprehensive marketing strategy leveraging creator marketing and integrated media to promote the M&M's campaign. The goal was to use the influence of female creators and digital platforms to drive consumer engagement. Mars aimed to reach a broad audience through a mix of creator content, paid social media marketing, and conversational commerce via chatbots. Additionally, the campaign included generating consumer interest by leveraging the #FlipTheStatusQuo theme and encouraging product purchases through incentives and sweepstakes.
Action
Executed Integrated Media Solutions
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Used creator content and paid media.
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Targeted key demographics on digital platforms.
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Guided consumers to purchase with offers.
Inmar implemented an integrated suite of media solutions to support the Mars campaign. This included utilizing creator content, paid social media, and conversational commerce strategies to inspire and educate consumers about the limited-edition M&M’s packs. The media efforts targeted potential candy purchasers across platforms like Instagram and YouTube, guiding them towards product purchase via digital offers and sweepstakes. By employing first-party data, Inmar effectively targeted relevant consumer segments, enhancing the campaign’s reach and engagement.
Result
Campaign Exceeded Engagement Benchmarks
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Achieved over 27,500 sweepstakes entries.
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Generated 15,100 Instagram Reel engagements.
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Exceeded sweepstake activation benchmarks.
The campaign led by Inmar resulted in significant success for Mars. With over 27,500 unique entries into the sweepstakes and 15,100 engagements on Instagram Reels, the campaign effectively captured consumer attention. It achieved over 25.6 million campaign impressions and an impressive 91.2% entry rate, surpassing industry benchmarks. The activation rate for the sweepstakes reached 85%, outperforming benchmarks by 41.67%, showcasing the effectiveness of the integrated marketing strategy in driving consumer participation and engagement.
Keywords
MARS PRODUCT LAUNCH
INTEGRATED MEDIA SOLUTIONS
CONVERSATIONAL COMMERCE
SWEEPSTAKES CAMPAIGN
DIGITAL OFFERS
SOCIAL MEDIA ENGAGEMENT
Loyalty & Rewards Q & A
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Inmar Intelligence
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