"Links brands with consumers in real time"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.
In Detail
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InMarket's Website Claims...
A summary of the claims made on InMarket's website as noticed by our bot, Vinny.
Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.
Case Studies
Bob Evans utilized InMarket for impactful product launch success.
10%
Overall Sales Lift
45%
Engagement Above Benchmark
Situation
New Product Launch Challenge
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Challenged with new product launch
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Sought to drive product awareness
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Engage consumers in retail settings
Bob Evans Farms, recognized for its expansive line of refrigerated side dishes, faced the challenge of driving awareness and purchases for their latest offering, the Mashed Cauliflower side dish. As part of their innovative marketing strategy, they sought to not only introduce a new product but also elevate the entire portfolio’s presence. To achieve this, Bob Evans needed a comprehensive marketing solution that could captivate potential consumers within the retail environment. Compelled by this endeavor, they reached out to InMarket, known for its real-time marketing solutions, to devise a campaign that would resonate with shoppers and substantially increase product visibility.
Task
Enhanced Shopping Experience Creation
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Develop immersive and engaging strategy
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Utilize high-impact mobile advertising
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Target side dish consumers effectively
Bob Evans Farms tasked InMarket with creating an engaging and immersive marketing campaign that would draw shoppers into the Bob Evans brand experience. The primary goal was to devise a strategy that wouldn't just focus on traditional advertising, but would leverage digital capabilities to engage potential customers through rich media. Specifically, InMarket was to deliver high-impact 1:1 mobile ads at strategic moments when audiences were most likely to be receptive, utilizing their custom audience targeting to reach national grocery store shoppers and side dish purchasers.
Action
Immersive Creative Engagement
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Rolled out immersive mobile ads
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Engaged in-store shoppers interactively
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Captured audience at peak times
InMarket implemented a strategic approach by delivering exclusive, high-impact 1:1 mobile advertisements to shoppers directly in the grocery store aisles. The ads were designed to captivate shoppers with the innovative use of immersive creative, inviting them to 'Explore The Table' and discover 'The Perfect Dinner Side.' Through this strategy, shoppers were brought into an engaging experience that allowed them to interact with and explore the Mashed Cauliflower dish alongside other Bob Evans favorites. This innovative advertising approach effectively grabbed attention during peak engagement times, fostering a deeper brand connection and experience.
Result
Record-setting Campaign Success
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Outperformed industry benchmarks
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Increased awareness and engagement
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Award-winning campaign recognition
The campaign executed by InMarket for Bob Evans Farms yielded outstanding results, outperforming industry benchmarks significantly. It led to increased awareness and unprecedented levels of engagement, which not only put the new product in the spotlight but also elevated the entire Bob Evans portfolio’s market presence. The success of this campaign was underscored by its recognition and award-winning performance, capturing several prestigious industry awards. Bob Evans Mashed Cauliflower winning the 2023 Product of the Year USA Award in the Meal Solution Category was a testament to the campaign’s efficacy.
Keywords
IMMERSIVE MARKETING
BOB EVANS FARMS
INMARKET SOLUTIONS
MOBILE ADS
PRODUCT AWARENESS
CUSTOMER ENGAGEMENT
2023 PRODUCT OF THE YEAR
AUDIENCE TARGETING
REAL-TIME MARKETING
Audience Data & Enhancement Q & A
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