"Ensures ads run efficiently and safely online."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Integral Ad Science helps marketers by verifying ad placement across various digital platforms. It ensures ads are viewable, in the right context, and free from fraud. The company provides real-time data and insights to optimize ad campaigns, helping marketers allocate budgets wisely and achieve expected engagement outcomes.
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Integral Ad Science's Website Claims...
A summary of the claims made on Integral Ad Science's website as noticed by our bot, Vinny.
Global presence, measurement expertise
Integral Ad Science claims that their global media measurement and optimization solutions set them apart from competitors, leveraging their expertise across ad fraud, brand safety, contextual targeting, efficiency, viewability, and more.
Innovative partnerships, co-innovation
Integral Ad Science claims that they co-innovate with the ad tech community to create integrated solutions, partnering with leading platforms and driving innovation to set the global standard for media quality.
Data-driven, actionable insights
Integral Ad Science claims to provide the most actionable data to drive superior results, delivering granular data in real-time to help optimize digital ad campaigns across channels like CTV, mobile, and audio.
Case Studies
Effective comprehensive uplift for KPIs.
5X
Travel content conversion rate
6X
Automotive-Hybrid content conversion rate
Situation
Situation: Facing Multiple KPI Targets
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Struggling with multiple KPI targets
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Campaigns spanning across devices and formats
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Need for comprehensive measurement
OMD and their client, Nissan, were facing challenges in improving their key performance indicators (KPIs) such as qualified visits, key business actions, and conversion rates across various formats and devices. This included mobile, tablet, and desktop on both video and display formats. They were keen to elevate their campaign performance and sought a sophisticated solution for comprehensive measurement and optimization.
Task
Task: Implementing IAS Solutions
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Engage IAS for problem-solving
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Increase qualified visits and conversions
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Use IAS products for optimization
OMD and Nissan tasked Integral Ad Science (IAS) with the implementation of their advanced measurement and optimization solutions. The objective was clear: enhance campaign performance by increasing qualified visits, driving key business actions, and boosting conversion rates through various digital channels.
Action
Action: Deploying IAS Products
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Applied Quality Attention for better engagement
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Utilized Total Visibility for transparent reporting
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Employed Context Control for effective targeting
OMD and Nissan implemented IAS solutions such as Quality Attention, Total Visibility, and Context Control. Quality Attention helped filter out media clutter and elevate campaign performance. Total Visibility provided programmatic supply path transparency and impression-level financial reporting, optimizing ad spend in real-time. Meanwhile, Context Control identified context segments that would drive the highest attention and conversions.
Result
Outstanding Results Across Segments
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6X increase in automotive conversions
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5X uplift in travel content conversions
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3X boost in buying car context conversions
Implementing IAS solutions yielded impressive results for OMD and Nissan. They saw a 6X increase in conversion rates across 'Automotive-Hybrid' content, 5X in 'Travel' content, and 3X in 'Buying A Car' content. These metrics demonstrated the substantial uplift in campaign performance facilitated by IAS's comprehensive measurement and optimization solutions.
Keywords
COMPREHENSIVE MEASUREMENT
OPTIMIZATION SOLUTIONS
CONVERSION RATES
QUALIFIED VISITS
KEY BUSINESS ACTIONS
TOTAL VISIBILITY
QUALITY ATTENTION
CONTEXT CONTROL
PROGRAMMATIC SUPPLY PATH
IMPRESSION-LEVEL FINANCIAL REPORTING
Ad Verification and Ad Fraud Q & A
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