"Targets audiences via OTT and streaming TV."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
JamLoop targets audiences with OTT and streaming TV ads across platforms like Hulu and Disney. It offers precise targeting down to zip-code level and provides detailed metrics. Marketers use its platform for audience segmentation and campaign optimization without minimum spend. Anti-fraud measures and flexibility enhance efficiency.
In Detail
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Jamloop's Website Claims...
A summary of the claims made on Jamloop's website as noticed by our bot, Vinny.
zip-code level targeting
JamLoop claims that its platform offers zip-code level targeting, allowing brands to deliver customized messages to specific audiences for increased effectiveness.
direct media relationships
JamLoop claims that its direct relationships with 300+ trusted media brands provide access to premium inventory with no minimums and no contracts.
real-time campaign optimization
JamLoop claims that its real-time dashboard allows for up-to-the-hour visibility and adjustments at the IP and device level to optimize campaigns.
Case Studies
JamLoop's CTV drove massive impressions, ensuring campaign success.
35%
Enhanced voter engagement.
100,000+
Impressions delivered over holidays.
Situation
Urgent Need For Holiday Campaign
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Delaware-based agency tackles tight deadlines.
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Need for quick, impactful ad deployment.
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Existing partners struggled with fast approvals.
In the fast-paced realm of political advertising, timing holds supreme importance. A particular instance spotlighted a Delaware-based agency that was venturing into the domains of Connected TV (CTV) and Over-The-Top (OTT) advertising. Faced with a last-minute need, just days before Christmas, to roll out a holiday-themed opposition ad for a local political campaign, they encountered obstacles. Their existing partners in digital and social media advertising couldn't maneuver through approvals at the speed needed for the impending deadlines of the holiday season.
Task
Launching An Efficient CTV Campaign
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Needed swift implementation of opposition strategy.
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Sought JamLoop’s comprehensive CTV expertise.
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Aimed for high-impact holiday visibility.
The agency had the critical task of activating its opposition communications strategy swiftly and effectively, requiring an immediate solution that could match the pressing timeline. They sought the expertise of JamLoop, a specialist in CTV DSP technology, renowned for its comprehensive account management and responsive service. The goal was clear: to implement a CTV and OTT ad campaign that could function smoothly despite the tight schedule, ensuring substantial engagement and visibility during the holiday rush.
Action
Executing A Real-Time Ad Strategy
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Kelly Pompeo guided CTV campaign execution.
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Strategic insertion order launched by Christmas Eve.
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Real-time tracking allowed adaptive optimizations.
Under the guidance of Kelly Pompeo from JamLoop, the agency's buyer received tailored insights into the market landscape. Pompeo facilitated the execution of a robust CTV and OTT campaign strategy, which encompassed creative planning, frequent advertising touchpoints, and real-time performance tracking. This strategic partnership allowed for the generation of an insertion order and the successful launching of the ad campaign by Christmas Eve. Using JamLoop's platform, the agency monitored the campaign's performance in real-time, enabling dynamic adjustments to optimize reach and efficiency.
Result
Campaign Delivering Massive Holiday Impressions
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Hundreds of thousands of targeted impressions.
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Showcased CTV's robust targeting capabilities.
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Exceeded performance expectations with strategic execution.
The ad campaign, executed through JamLoop’s platform over the holiday season, managed to deliver hundreds of thousands of impressions to strategically targeted voter segments. Packed with JamLoop’s powerful capabilities, such as precision targeting and real-time data insights, the campaign demonstrated significant success. This venture highlighted the effectiveness of CTV and OTT strategies, providing unparalleled transparency and adaptive potential that even newcomers to this advertising terrain could leverage for maximum impact. Through robust engagement metrics and strategic budget management, the campaign not only met but exceeded expectations.
Keywords
POLITICAL ADVERTISING
CTV ADVERTISING
OTT ADVERTISING
ADVERTISING TRANSPARENCY
REAL-TIME TRACKING
CAMPAIGN OPTIMIZATION
TARGETED IMPRESSIONS
Connected TV (CTV) Q & A
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