"Creates lifelike AI interactions and experiences for brands."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Journee helps marketers transform digital touchpoints into realistic, engaging experiences. Its solutions create interactive interactions and vivid virtual settings. Marketers use this for customer support, product demos, and immersive brand storytelling. Journee blends design with technology for real-time, human-like digital engagements that enhance customer connection and business outcomes.
In Detail
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Journee's Website Claims...
A summary of the claims made on Journee's website as noticed by our bot, Vinny.
Natural Human Interaction
Journee claims that their AI provides fully customizable, natural human interactions in real time, enhancing customer experiences.
Lifelike Product Visualization
Journee claims their solutions offer lifelike product experiences that help brands tell stories and engage audiences globally.
Innovation in AI Application
Journee claims that their patented cloud technology enables ultra-low latency AI applications for real-time interactions globally.
Case Studies
BMW created Joytopia: a successful global Metaverse experience.
42.8M
Contacts on TikTok
150000
Visits on premiere day
Situation
Digital Launch Amid Pandemic Constraints
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Pandemic threatened traditional event formats.
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BMW pivoted to a digital platform.
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Virtual world Joytopia was created.
In 2021, BMW was confronted with the challenge of launching its latest vision vehicle at IAA Mobility. However, the Covid-19 pandemic forced significant changes, necessitating innovative solutions to achieve their objectives. Instead of canceling the event, BMW opted to fully embrace digital transformation by creating a unique, immersive virtual world called Joytopia. This solution allowed global audiences to participate in the event, removing geographical and physical barriers, and underscored the company’s commitment to innovation and sustainability.
Task
Create Immersive Brand Experience
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Replace in-person event with digital.
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Design Joytopia for global reach.
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Highlight innovation and sustainability.
The task was to forge a distinctive and memorable experience that could not only replace the traditional event experience but transcend it, offering global accessibility. By utilizing modern digital technologies, BMW sought to captivate audiences through an immersive experience in the Metaverse. This involved designing an engaging virtual environment, Joytopia, where users could explore with personalized avatars and interact with the brand in novel ways. The goal was to highlight BMW’s innovation and sustainable approach to mobility, reaching younger, digital-savvy audiences worldwide.
Action
Innovative Metaverse Experience Launched
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Journee and BMW launched Joytopia.
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Features included concerts and digital interactions.
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Focus on brand engagement and innovation.
BMW partnered with Journee to develop Joytopia, a dynamic virtual world accessible on any device, available for free. Users could create avatars generated from selfies to explore the digital environment, attending virtual events such as concerts and interactive sessions. The launch at IAA Mobility was marked by innovative features, including a Coldplay concert and interactions with a virtual character voiced by actor Christoph Waltz. This strategic move leveraged cutting-edge technology to enhance brand engagement, showcasing BMW’s drive to innovate and adapt in a fast-evolving market.
Result
Joytopia's Massive Digital Success
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150k+ premiere day visits.
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Over 42.8M TikTok contacts.
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Won global innovation awards.
The outcome of this venture exceeded expectations, with Joytopia quickly becoming a sensation in the digital space. The platform registered over 150,000 visits on its premiere day, with participants from more than 30 countries. Joytopia also significantly increased BMW’s digital footprint, recording over 42.8 million contacts on TikTok alone. It not only provided a novel and engaging experience for users but also received numerous accolades, including a Grand Prix by the Art Directors Club for its innovative approach, cementing BMW’s position as a leader in digital brand experiences.
Keywords
BMW JOYTOPIA
IAA MOBILITY
VIRTUAL EVENT
METAVERSE
DIGITAL INNOVATION
SUSTAINABILITY
IMMERSIVE BRAND EXPERIENCE
CHRISTOPH WALTZ
COLDPLAY CONCERT
GLOBAL REACH
3D,AR,VR, & Immersive Q & A
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