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kapoq.com

Kapoq

"Manage multiple brands on Amazon effortlessly"

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Nutshell

Kapoq helps marketers manage multiple brands on Amazon and Walmart through six interconnected modules. These modules tackle advertising, inventory, analytics, accounting, content, and customer experience. They're designed to streamline operations and make adjustments based on real-time data, minimizing risks of losing ad spend and boosting overall marketplace effectiveness.

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Kapoq's Website Claims...
A summary of the claims made on Kapoq's website as noticed by our bot, Vinny.
Efficient Advertising Management
Kapoq claims that its bid optimization feature maximizes advertising investments and enhances results through automated dayparting.
Comprehensive Inventory Solutions
Kapoq claims that its inventory restock planning minimizes out-of-stock situations by including SKU-specific lead times and reorder rules.
Advanced Analytical Insights
Kapoq claims that its SKU level analytics tool finds trends and correlations, enhancing decision-making for better sales management.
Case Studies
Kapoq enhanced Breetly's Amazon ad efficiency and metrics.
The most accurate case study for Kapoq
45%
Ad Sales Improvement
21.1%
Conversion Rate Increase
Situation
Breetly Seeks Advertising Optimization
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Breetly needed ad strategy optimization.
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Sought solutions for effective bid management.
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Diverse product catalog posed challenges.
Breetly, a company focused on supporting sellers on Amazon and other marketplaces, was seeking to optimize its advertising strategy on Amazon to manage accounts more effectively. They faced a challenge in automating bid management due to a diverse product catalog at various life cycle stages. Given their goals, they looked into solutions that could integrate seamlessly with their current systems, focusing on tools that could enhance advertising efforts and improve overall performance.
Task
Testing Kapoq's Ad Modules
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Breetly tested Kapoq's Advertising Module.
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Focus was on bidding automation and analysis.
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Daily monitoring of performance was conducted.
To validate the effectiveness of Kapoq's software, Breetly decided to pilot its Advertising Module. This involved using the bidding automation feature to streamline bid adjustments and leverage the Customer Experience and Analytics modules for comprehensive performance insights. Breetly aimed to establish clear advertising strategies and assess their impact by daily monitoring Kapoq's bid suggestions across their extensive product lines, ensuring alignment with their diverse product lifecycle goals.
Action
Implementing Kapoq's Automated Solutions
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Systematic use of automated bid management.
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Leveraged customer insights for strategic decisions.
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Improved sales and conversion rates.
With Kapoq's intervention, Breetly systematically employed their Advertising Module to automate bid management processes. They adhered to the module’s automated suggestions for bid adjustments and utilized the Customer Experience and Analytics modules to gain insights and solicit reviews. By doing so, Breetly aimed to efficiently manage their ad spend and focus on improving sales performance and conversion rates through thorough, data-driven strategies that Kapoq facilitated.
Result
Significant Performance Improvements
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ACoS and TACoS significantly improved.
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$0.09 reduction in cost per click.
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Conversion rates improved by 21.1%.
Within the first 55 days of implementing Kapoq's solutions, Breetly observed significant performance improvements. Advertising Cost of Sales (ACoS) was reduced from 52% to 32%, and Total Advertising Cost of Sales (TACoS) improved from 22% to 14%. Furthermore, the Cost Per Click (CPC) decreased from $0.48 to $0.39, and conversion rates improved by 21.1%. As a result, Breetly successfully integrated additional accounts onto the platform, experiencing consistent success across different advertising facets.
Keywords
AMAZON ADVERTISING OPTIMIZATION
BID MANAGEMENT AUTOMATION
AD SPEND EFFICIENCY
CONVERSION RATE IMPROVEMENT
ACOS REDUCTION
TACOS IMPROVEMENT
Marketplace Management Platforms Q & A
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Kapoq
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