Creative Management

Kargo Commerce

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"Delivers innovative mobile and CTV ad campaigns."

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Nutshell

Kargo helps marketers by creating premium ad solutions that optimize ad delivery across mobile, CTV, and social platforms. They focus on integrating with key demand-side platforms and leverage contextual targeting and AI-powered insights to improve ad relevance. This ultimately enhances campaign performance with more precise audience engagement.

In Detail

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Kargo Commerce's Website Claims...

A summary of the claims made on Kargo Commerce's website as noticed by our bot, Vinny.

Creative Flexibility

Kargo Commerce claims that their platform allows for easy creation and deployment of beautiful, personalized ads at scale.

Retail Expertise

Kargo Commerce claims that their team provides retail-specific best practices and deep social platform understanding for campaign success.

Funnel Optimization

Kargo Commerce claims that their dynamic approach incorporates on-brand design elements into direct-response personalized ads to increase conversions, improve ROAS, and generate brand awareness.

Case Studies

Dynamic ads with overlays increased L'Occitane's key marketing metrics.

The most accurate case study for Kargo Commerce

3.9%

Lift in attribution rating from distinctive ad design.

12.4%

Lift in unaided ad recall due to branded overlays.

Situation

L'Occitane had excess advertising budget and collaborated with StitcherAds to conduct a brand lift study over one month. They aimed to understand the impact of dynamic ads with branded overlays on ad recall, attribution rating, and brand preference.

Task

The primary objective was to evaluate if L'Occitane's unique ads with branded overlays and backgrounds could stand out and positively affect key marketing metrics such as unaided ad recall, attribution rating, and brand preference.

Action

L'Occitane used StitcherAds to design ads with distinctive backgrounds and overlays, such as 'Buy Now Pay Later' messages. They conducted a brand lift study to measure customer response and compare it to competitors, focusing on ad recall, attribution rating, and brand preference.

Result

The study found a 12.4% lift in unaided ad recall, a 3.9% lift in attribution rating, and a 3.7% lift in brand preference. The unique overlays and backgrounds helped L'Occitane's ads stand out, leading to a memorable customer experience.

Keywords

BRAND LIFT STUDY

DYNAMIC ADS

BRANDED OVERLAYS

UNAIDED AD RECALL

ATTRIBUTION RATING

BRAND PREFERENCE

STITCHERADS

L'OCCITANE

MARKETING METRICS

AD RECALL

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