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koddi.com

Koddi

"Programmatic ad solutions for commerce media companies"

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Nutshell

Koddi helps marketers navigate the complex commerce media landscape by offering flexible advertising solutions. Their platform supports a wide array of ad formats, including display, native, and video. Koddi's focus is on giving advertisers control and flexibility, allowing them to optimize campaigns across retail and other verticals efficiently.

In Detail
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Koddi's Website Claims...
A summary of the claims made on Koddi's website as noticed by our bot, Vinny.
AI-powered ad technology
Koddi claims that its AI-powered ad technology optimizes performance across channels, driving revenue growth and profitability for marketplaces.
First-party data utilization
Koddi claims that its platforms utilize first-party data to enhance the shopping experience for users and optimize performance for advertisers.
Comprehensive commerce media solutions
Koddi claims to offer a comprehensive suite of software and services that power commerce media for any advertiser, marketplace, or industry.
Case Studies
Koddi greatly boosts Omni's bookings and revenue.
The most accurate case study for Koddi
116%
Increase in Booking
236%
Uplift in Click Volume
Situation
Omni seeks growth with OTAs
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Omni needed to improve their digital presence.
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Focused on driving incremental bookings and revenue.
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Opportunity to expand OTA strategies.
Omni Hotels and Resorts, a luxury hospitality company with around 50 properties, aimed to enhance their digital presence and secure more bookings, thereby driving revenue. By partnering with Koddi, Omni sought to utilize new advertising channels to scale their growth. The pressing need was to drive incremental bookings and revenue through expanding their engagement with OTAs, specifically tapping into new products and publishers. Koddi introduced the idea of expanding their ongoing OTA efforts, aiming to unlock unprecedented demand levels.
Task
Koddi enhances OTA advertising strategy
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Leverage Expedia Travel Ads with Koddi.
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Pilot new OTA opportunities like Booking.com.
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Optimize budget tools and reporting.
Tasked with integrating new advertising solutions, Koddi identified an opportunity for Omni to expand their OTA efforts via Expedia Travel Ads and later, Booking.com and Priceline Sponsored Ads. The objective was to simplify bid updates, access multidimensional reporting, and leverage budget tools, creating more robust advertising efforts. Success in this initiative required consistent evaluation and strategic adaptation, aligning Omni's efforts with Koddi’s powerful ad technology to capitalize on the strengths of Expedia Travel Ads followed by a seamless transition to Booking Network Sponsored Ads.
Action
Delivered OTA ad strategy overhaul
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Migrated Expedia Travel Ads to Koddi.
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Tested and adopted Booking Network Sponsored Ads.
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Held regular strategy review meetings.
Koddi led the full migration of Omni's Expedia Travel Ads management by July 2021, enabling streamlined campaign execution. This included adopting Booking.com Sponsored Listings, later evolving into Booking Network Sponsored Ads, fostering a proactive testing culture. The ongoing, collaborative engagement between Omni and Koddi featured weekly inventory review meetings, targeting strategic growth pockets. The partnership focused on continuous testing and scaling, ultimately tripling the investment in sponsored ads since beginning the OTA engagement expansion.
Result
Omni's bookings rose by 116%
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Overall bookings increased by 116%.
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Click volume surged by 236%.
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Revenue saw a 148% growth.
The strategic expansion led by Koddi significantly elevated Omni's results, with a remarkable 116% increase in overall portfolio bookings between July 2021 and September 2022. The initiatives resulted in a 236% increase in click volume and a 148% rise in incremental revenue. Omni was able to enhance their portfolio's Return on Ad Spend (ROAS) by more than 200%, highlighting the efficacy and profitability of expanding OTA channels. This success also prepared Omni for further scaling and testing future ad solutions with Koddi’s platform.
Keywords
OTA EXPANSION
INCREMENTAL BOOKINGS
OMNI HOTELS
KODDI PLATFORM
EXPEDIA TRAVEL ADS
BOOKING NETWORK SPONSORED ADS
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Koddi
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