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lamar.com

Lamar

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"360,000 outdoor advertising displays across U.S. and Canada"

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Nutshell

Lamar Advertising connects brands to their audience through widespread, strategic outdoor placements. Their service includes free design consultation, ensuring every campaign stands out. Marketers get access to over 360,000 displays, reaching urban centers and local communities. A smart choice for those looking to step up their ad game outdoors.

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Lamar's Website Claims...
A summary of the claims made on Lamar's website as noticed by our bot, Vinny.
Nationwide coverage
Lamar Advertising claims that it offers nationwide coverage with over 363,000 outdoor advertising displays across the U.S. and Canada.
Free design services
Lamar Advertising claims that it offers complimentary design services for outdoor advertising campaigns to ensure visually appealing creatives.
Dedicated support
Lamar Advertising claims that it provides dedicated support to its clients throughout the entire advertising campaign process.
Case Studies
Campaign increased delivery sales by 20% and in-store sales by 23%.
The most accurate case study for Lamar
1
Billboards made 1 million impressions per month.
2
Bus ads reached nearly 9 million impressions per month.
1.
Situation
Following a new Colorado law allowing beer purchases in grocery stores, Molly’s Spirits was concerned about a potential decrease in sales due to consumers buying beer with their groceries.
2.
Task
The campaign aimed to keep Molly’s Spirits top-of-mind for liquor purchases and to increase store traffic by targeting consumers with a multi-platform Out-of-Home (OOH) campaign.
3.
Action
Molly's Spirits used billboards, wrapped light rail and interior train ads, bus ads, and park-and-ride ads within a 5-mile radius of the store to target cost-conscious adults over 21, promoting both the store's location and its delivery service. Campaign took place in Denver throughout 2019.
4.
Result
The campaign resulted in a 20% increase in delivery sales and a 23% increase in in-store sales year-over-year, leading Molly’s Spirits to open a second store in 2019.
Keywords
MOLLY'S SPIRITS
OUT-OF-HOME ADVERTISING
BILLBOARDS
LIGHT RAIL ADS
BUS ADS
DENVER CAMPAIGN
LIQUOR DELIVERY
STORE TRAFFIC
Out of Home Advertising Q & A
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