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lately.ai

Lately

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"Repurposes content into social media posts."

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Nutshell

Lately helps marketers by repurposing existing longform content into social media-ready posts. It automatically formats and customizes these for different platforms, tailoring messages to specific target audiences. The AI learns and adapts to audience preferences, enabling marketers to schedule content and boost engagement without manual effort.

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Lately's Website Claims...
A summary of the claims made on Lately's website as noticed by our bot, Vinny.
customizable, targeted messaging
Lately claims that its AI creates customized, targeted messaging, helping brands stand out in the saturated social media landscape.
repurpose existing content easily
Lately claims that its AI can transform old content into fresh social media posts, maximizing the value of existing assets.
enhanced employee advocacy
Lately claims that it unites employee advocates to amplify brand messaging exponentially with individualized content.
Case Studies
AI automation scaled social media, boosting impressions by 890%.
The most accurate case study for Lately
30%
Content growth rate achieved after using Lately.AI
395%
Year-over-year engagement increase observed by Modern Luxury
1.
Situation
Modern Luxury, the largest luxury media company in the US, struggled to balance social media content generation across 85+ brands in 22 markets, hindering their social media growth, particularly on Facebook and X (formerly Twitter).
2.
Task
The goal was to scale their social media program effectively while ensuring continuous and consistent content coverage to enhance audience engagement and reach.
3.
Action
Modern Luxury partnered with Lately.AI, leveraging its AI capabilities to automate content production and distribution across multiple social networks and markets. This allowed them to consistently cover platforms like Facebook and X, freeing up resources for video content creation on Instagram and TikTok.
4.
Result
Implementing Lately.AI led to an explosion in social media activity, with posts growing 30 times, a 890% increase in impressions, and a 395% boost in engagement year over year.
Keywords
SOCIAL MEDIA MARKETING
SOCIAL SELLING
EMPLOYEE ADVOCACY
LUXURY MEDIA COMPANY
AI AUTOMATION
CONTENT SCHEDULING
AUDIENCE ENGAGEMENT
SOCIAL MEDIA GROWTH
INSTAGRAM VIDEO DEVELOPMENT
TIKTOK CONTENT CREATION
Marketing Automation Q & A
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Lately
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