3D,AR,VR, & Immersive

London Dynamics

"Enhance eCommerce with 3D visualizations and AR."

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Nutshell

London Dynamics provides tools for 3D product visualization in eCommerce. Their platform allows products to be configured and visualized in 3D, enhancing the online shopping experience. The platform supports interactive augmented reality, helping marketers showcase products in real-life settings and engage customers effectively, all from a single user interface.

In Detail

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London Dynamics's Website Claims...

A summary of the claims made on London Dynamics's website as noticed by our bot, Vinny.

Immersive product experiences

London Dynamics claims that their 3D product visualization serves rich product experiences, increasing customer trust.

Real-time customization ease

London Dynamics claims that their 3D product configurator allows customers to easily configure product settings.

Enhanced purchasing confidence

London Dynamics claims that AR boosts online purchasing confidence by offering interactive experiences.

Case Studies

Centurion enhanced sales and engagement using 3D AR technology.

The most accurate case study for London Dynamics

30.2%

Increase in builder starts

40.3%

Increase in submissions

Situation

Challenges Showing Boat Configurations

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Centurion faced display challenges with boat options.

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Physical prototypes were costly and limited.

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Needed a dynamic online customer experience.

Centurion Boats, renowned for their high-performance wakeboard and wakesurf boats, struggled to effectively showcase their extensive range of color and design options, creating an inconsistent customer experience. Their traditional approach relied heavily on physical prototypes, which were not only costly but also limited in demonstrating the full spectrum of customization available to potential buyers. This outdated method hampered their ability to provide a modern, dynamic customer interaction both online and in showrooms. The company needed a digital solution to streamline and enhance customer engagement without incurring unnecessary prototype costs.

Task

Develop Advanced 3D Configurator

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Create a 3D configurator for boats.

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Showcase 54 million configurations digitally.

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Include augmented reality for real-life visualization.

The task for London Dynamics was to create a 3D product configurator for Centurion Boats that could dramatically enhance how designs were presented. This involved developing a digital tool capable of showcasing over 54 million boat design and color configurations in a user-friendly digital format. The solution needed to integrate seamlessly both online and in physical showrooms, offering a versatile way for customers to engage with and visualize their custom designs. Additionally, the configurator had to incorporate augmented reality (AR) to allow customers to experience their designed boat in real-life size and space, fostering a deeper interaction with the product prior to purchase.

Action

Implemented 3D and AR Solutions

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Built 3D configurator with AR capability.

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Streamlined design to manufacturing with API.

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Enhanced customer experience with interactive tools.

London Dynamics implemented a comprehensive 3D product configurator, enabling Centurion Boats to present a vast array of design and color configurations digitally. The process included integrating augmented reality (AR) features, allowing customers to view their custom boats true to scale in their own spaces. Enhanced features like the integrated API streamlined the transition from design to manufacturing, reducing prototype needs and improving production efficiency. By providing a first-to-market technological advancement in the industry, London Dynamics helped Centurion elevate the boat-buying experience, enhancing customer engagement and satisfaction by allowing interactive design control and visualization.

Result

Boost in Engagement and Efficiency

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Significant increase in boat builder starts and submissions.

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Cost reduction by minimizing physical prototypes.

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Enhanced brand position and customer engagement.

The innovative 3D configurator provided by London Dynamics resulted in significant enhancements in how Centurion Boats interacted with their clients. Key performance indicators showed dramatic improvements, with an increase of 30.2% in boat builder starts and 40.3% in submissions. Customers were provided with an intuitive and rich visualization experience, reducing the reliance on physical prototypes and cutting associated costs. The configurator not only enhanced the digital experience but also positioned Centurion at an industry forefront, boosting customer engagement, brand loyalty, and ultimately, conversions. The overall process streamlined production workflows, contributing to more efficient R&D efforts and improved market competitiveness.

Keywords

3D CONFIGURATOR

CENTURION BOATS

AUGMENTED REALITY

BOAT CUSTOMIZATION

DIGITAL SHOWROOM

API INTEGRATION

CUSTOMER ENGAGEMENT

PROTOTYPE COST SAVINGS

10 Operational Details

Who are your typical customers?

Small businesses

Medium businesses

Large businesses

What verticals do your typical customers belong to?

Retail & E-commerce

Consumer Goods

Automotive

How do you collect and monitor consumers and their data?

Third Party Data

API

Is your platform CCPA and GDPR compliant?

Yes

What is your standard 'time-til-live' for clients?

Weeks

What does a client need to install to start using your service?

Provide data

Manual API Integration

How do you provide customer service?

Dedicated account manager

Email support

Phone support

How do brands measure the success of a campaign using your platform?

Customer Satisfaction

Customer Retention

Performance

What integrations do you offer?

E-Commerce Platforms

Custom APIs & Webhooks

What is your pricing model?

Custom contract pricing

3D,AR,VR, & Immersive Q & A

Answers provided by London Dynamics staff and vetted by Blurbs.

Hey London Dynamics...

What 3D, VR, and AR experiences do you support?

"London Dynamics supports web-based 3D product viewers, interactive 3D configurators (including modular configurators), 3D product animation, AR experiences and 3D virtual photography."

Hey London Dynamics...

How do you integrate with existing eCommerce systems?

"London Dynamics integrates with all eCommerce platforms via webpage embeds, SDKs and APIs. We support importing or creating 3D assets for easy deployment, offering solutions from basic use to complex CPQ, PIM, ERP or CRM integrations with smooth onboarding."

Hey London Dynamics...

Do you support mobile-friendly WebAR or require app downloads?

"London Dynamics offers mobile-friendly WebAR experiences that work directly in the browser so customers don’t need to download an app to view or interact with AR product content."

Hey London Dynamics...

How do you handle 3D asset creation, optimization, compatibility?

"London Dynamics supports 3D asset creation with in-house development or importing existing files like CAD. The platform optimizes, stores and manages assets using tagging, metadata and version control, supporting various formats like FBX, OBJ and GLB."

Hey London Dynamics...

Do you support interactive 3D product customization?

"Yes, London Dynamics supports interactive 3D customization of colors, materials, modular add-ons and configurations with real-time rendering from every angle, offering a flexible and engaging shopping experience that mirrors real-world product options."

Hey London Dynamics...

How does your platform impact site speed and performance?

"London Dynamics hosts all 3D content on high-performance servers, so your website’s speed and performance remain unaffected. This cloud-based setup ensures fast load times and smooth interactions, even with high-res 3D models, without burdening your site."

Hey London Dynamics...

What analytics/reporting tools do you provide for engagement?

"London Dynamics tracks various customer interactions with 3D assets and configurators, including views and customizations. Our SDK allows integration with various other platforms such as Shopify, WooCommerce, Magento and GA4, to combine various data points."

Hey London Dynamics...

What level of interactivity and animations do you support?

"London Dynamics’ 3D visualizer offers interactive features like 360° spins, exploded views and hotspots. Customers can customize colors, materials and configurations with real-time rendering, while animations showcase product movements and functions."

Hey London Dynamics...

Do you support multi-platform deployment (desktop, mobile, VR)?

"London Dynamics follows a "Build once, use anywhere" approach, letting you create a single 3D asset deployable across desktop, mobile, social media and metaverse platforms. This saves time and costs by avoiding asset redevelopment for different asset types."

Hey London Dynamics...

Can you create virtual showrooms or immersive brand experiences?

"London Dynamics doesn’t currently offer virtual showrooms or VR, focusing instead on browser-based experiences due to VR’s limited reach. If demand grows, virtual showrooms and immersive brand experiences may be future offerings. Watch this space for updates."