Blurbs Logo
lunio.ai

Lunio

Work Here?

"Detects and blocks invalid ad traffic efficiently."

Submit Anonymous RFI
Case study hero image
Nutshell

Lunio assists marketers by weeding out fake ad clicks, freeing up budget and improving ROI. It uses machine learning to identify non-legitimate click activity across multiple platforms. This ensures marketing budgets target real potential customers, reducing waste and enhancing the effectiveness of advertising campaigns.

In Detail
✌️ Protect your inbox from AI SDRs.
Why contact Vendors anonymously?
Blurbs protects your identity as you ask about all the important questions — pricing, contract terms, service levels, implementation, integrations, or compliance—without having to enter a sales funnel.
Lunio's Website Claims...
A summary of the claims made on Lunio's website as noticed by our bot, Vinny.
Advanced invalid traffic detection
Lunio claims that its AI-powered detection, click analytics, and multichannel protection can expose and eliminate invalid traffic.
Actionable ad click analytics
Lunio claims that it surfaces click data and insights across campaigns, keywords, and placements to assess the impact of junk traffic and reduce wasted spend.
Nonstop traffic protection
Lunio claims that it can continually weed out waste by monitoring click behaviors in real time and automatically excluding junk users across paid media channels.
Case Studies
Maximized ad efficiency, saving costs with Lunio.
The most accurate case study for Lunio
45%
increase in efficiency
30x
ROI on subscription cost
Situation
Investigating Invalid Ad Clicks
→
Sparkles.io projected €1M+ Google Search ad spend.
→
Minor automatic refunds led to suspicion of higher waste.
→
Christian decided to investigate invalid traffic thoroughly.
In 2021, Sparkles.io, a leading Dutch eCommerce company, was on track to spend over €1M on Google Search ads alone. Although they were receiving minor refunds for invalid activity, Christian de Rijke, the Performance Marketing Manager, suspected that substantial amounts of ad spend were still being wasted on invalid traffic that went unaccounted for by Google.
Task
Optimize Ad Spend Efficiency
→
Christian faced a high-spend but CPA-targeted budget.
→
Required a solution to minimize invalid ad traffic.
→
Goal: Optimize ROAS and scale ad investments efficiently.
The key challenge for Christian was to maximize the efficiency of their paid search campaigns by minimizing wasteful ad spends while scaling their investments. With an essentially unlimited budget but strict Cost Per Acquisition (CPA) targets to meet, Christian needed a robust solution to prevent invalid traffic and maximize Return on Ad Spend (ROAS).
Action
Deploying Lunio for Protection
→
Selected Lunio for quick setup and higher savings.
→
Activated Lunio protection on Google Search in Jan 2022.
→
Detected 66k invalid clicks, saving €106k in three months.
After comparing Lunio with another invalid traffic prevention tool, Christian opted for Lunio because of its quick setup, higher cost savings, and insightful click logs. In January 2022, Lunio protection was activated across Sparkles.io’s Google Search campaigns. Within three months, 66k invalid clicks were detected and blocked, saving €106k in ad spend.
Result
Significant Cost Savings and ROI
→
Continuous increase in cost savings with Lunio.
→
Saved up to €382k in 2022 and €548k in 2023.
→
Achieved a 30x ROI on Lunio subscription.
By continuously scaling their ad spend, Sparkles.io saw increased exposure to invalid traffic; however, the substantial cost savings achieved through Lunio continued to rise. In 2022 alone, the company saved up to €382k on Google Ads, and in 2023, they saved €548k. Over the two years, they achieved a remarkable 30x ROI on Lunio’s subscription cost, allowing Christian to confidently present a solid business case for Lunio to senior stakeholders.
Keywords
AD SPEND EFFICIENCY
GOOGLE ADS SAVINGS
INVALID TRAFFIC PREVENTION
ROI
COST SAVINGS
LUNIO CASE STUDY
Ad Verification and Ad Fraud Q & A
Lunio hasn't answered their category questions yet.
Lunio
Website
Back to Top