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malachyte.com

Malachyte

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"Adaptive AI platform for real-time personalization."

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Nutshell

Malachyte revolutionizes how commerce platforms personalize user experiences. It uses advanced AI to create individual experiences based on real-time behavior. This means every session is unique, changing how retailers engage with users, regardless of identity. It works seamlessly without needing a tech overhaul.

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Malachyte's Website Claims...
A summary of the claims made on Malachyte's website as noticed by our bot, Vinny.
Real-time individualization
Malachyte claims that their platform adapts in real time, personalizing experiences instantly for users.
Optimized business objectives
Malachyte claims MiQ optimizes interactions considering both short and long-term business goals for better outcomes.
Comprehensive personalization
Malachyte claims MiQ uses long-term memory to personalize for 100% of traffic, even for anonymous users.
Case Studies
Fun.com boosted revenue by adapting search capabilities instantly.
The most accurate case study for Malachyte
31%
Revenue per Visitor (YoY)
142.5%
Recommendation-Driven Revenue increase
Situation
Search System Struggles at Halloween
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Legacy search system couldn't handle typos.
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Hourly trend shifts added complexity.
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25,000+ SKUs during peak season.
In 2025, Fun.com, a major player in the Halloween costumes sector, faced significant challenges due to outdated search systems during their peak season. With over 1,500 misspellings of popular costume names like 'Wednesday Addams,' their legacy search engine failed to handle typos, resulting in many customer bounces. The dynamic nature of customer demands, influenced by hourly shifts in trends driven by platforms like TikTok, compounded the problem. The peak season brought about 25,000+ SKUs live, which further complicated the search process. Their SOLR-based search system struggled significantly with long-tail queries, leading to high bounce rates and irrelevant product search results.
Task
Implement a Real-Time Adaptive Solution
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Replace legacy search with MiQ.
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Prevent zero-result pages from typos.
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Capture real-time trend shifts instantly.
To address these issues, Fun.com partnered with Malachyte and set out to roll out a real-time, adaptive search and personalization solution. The initial task was to stabilize their search system by replacing their legacy search engine with Malachyte's MiQ, which was capable of understanding and adapting to trends immediately, even on the first visit. This involved managing misspellings automatically, ensuring there were no zero-result pages due to typos, and adapting searches to capture demand driven by social media shifts instantaneously. The phased approach was designed to prove impact quickly, beginning with search and then expanding to other elements like personalized recommendations.
Action
Phased Rollout of MiQ System
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Implemented MiQ to replace search engine.
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Corrected misspellings automatically.
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Extended to product detail pages for adaptive discovery.
Fun.com executed a structured implementation strategy with Malachyte's MiQ system focusing initially on high-impact areas like search. The MiQ system successfully replaced the legacy search engine and reduced customer bounces from irrelevant content. By recognizing and automatically correcting common misspellings and capturing demand fluctuations, Fun.com stabilized their peak season search performance. Subsequently, the company extended the solution to product detail pages, transforming static recommendations into adaptive and in-session discovery experiences. Additionally, MiQ allowed Fun.com to align search and PDPs across discovery surfaces, further enhancing in-session experience and boosting overall customer engagement.
Result
Increased Revenue and Engagement
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Revenue per visitor rose by 31%.
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142.5% increase in recommendation-driven revenue.
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56% of orders influenced by recommendations.
As a result of implementing Malachyte's MiQ, Fun.com experienced a significant increase in their revenue per visitor, reporting a 31% year-over-year improvement. Moreover, recommendation-driven revenue soared by 142.5%, and search revenue grew by 23.6%, clearly demonstrating the effectiveness of real-time adaptive search and discovery. Fun.com reported that 56% of all orders during their peak season were influenced by recommendations, a testament to the power of MiQ in transforming their e-commerce performance. The company's ability to control and guide outcomes in real-time, without engineering involvement, further empowered their merchandising team to optimize inventory and product visibility effectively.
Keywords
REAL-TIME SEARCH ADAPTATION
E-COMMERCE PERSONALIZATION
CUSTOMER ENGAGEMENT
ADAPTIVE RECOMMENDATIONS
MALACHYTE MIQ
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Malachyte
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