"Transforms catalog feeds into branded video ads."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Marpipe helps marketers turn their bland product feeds into dynamic, visually appealing ads. It provides tools to create individual videos for each product, improve ad copy through AI, and eliminate poorly performing ads automatically. Marketers can craft visually compelling campaigns that standout, ensuring higher engagement and better ad performance.
In Detail
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Marpipe's Website Claims...
A summary of the claims made on Marpipe's website as noticed by our bot, Vinny.
Tailored product creatives
Marpipe claims that it allows complete design control over catalog ads, enabling brands to create tailored product creatives that stand out.
AI-powered design tools
Marpipe claims to offer AI-powered design tools that enhance product feeds automatically, simplifying the creative process.
Multivariate testing capabilities
Marpipe claims its multivariate testing capabilities allow advertisers to measure the performance of every creative variable and uncover insights that can quadruple ad performance.
Case Studies
Higher ROAS and engagement with enriched catalogs
12%
Increase in ROAS
13%
More Efficient CPA
Situation
New Era's Initial Challenge
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Global apparel brand struggling with plain ads
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Needed to increase engagement and ROAS
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Wanted to optimize ad creative performance
New Era, a global apparel brand, needed to transform their plain-white product image catalog ads into more engaging content to capture the attention of their online audience. Their existing ad creatives were not performing well, with a Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) not meeting expectations.
Task
Objective: Boost Engagement and ROAS
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Use Marpipe’s multivariate testing
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Identify winning ad designs
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Optimize various design elements
The goal was to leverage Marpipe's platform to test and enhance New Era's digital product ads. They aimed to enrich their catalog ads by incorporating multiple product angles and variations to identify the most effective ad creatives. This involved utilizing multivariate testing to measure the impact of different design elements such as 'Strikethru Price + Sale Price' vs. 'Sale Price Only'.
Action
Implementing Marpipe Solutions
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Tested over 10 ad designs
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Incorporated multiple product angles
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Used continuous performance tracking
New Era used Marpipe’s platform to test over 10 different ad designs, varying elements like showing 'Price with Exclusive Badge'. They accrued additional images and created ads with multiple product angles. By continuously experimenting, they tracked performance metrics to discern which designs yielded better engagement and higher ROAS.
Result
Significant Performance Improvement
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12% increase in ROAS
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13% more efficient CPA
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Elevated engagement and ad performance
The enriched catalog ads created using Marpipe’s platform resulted in a 12% increase in ROAS and a 13% more efficient CPA. New Era successfully transformed their flat catalog ads into dynamic, engaging creatives, leading to better engagement and higher returns on their advertising investments.
Keywords
NEW ERA
MARPIPE
ROAS
ENRICHED CATALOGS
DIGITAL PRODUCT ADS
MULTIVARIATE TESTING
AD CREATIVE
ONLINE AUDIENCE
CPA
PERFORMANCE METRICS
Creative Management Q & A
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