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Measured

"Optimizes marketing budgets with incrementality testing."

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Nutshell

Measured assists marketers by offering a platform that focuses on incrementality testing to maximize media budget ROI. It helps marketers identify the true impact of every media dollar, find cost-effective spending cuts, and reallocates resources for better efficiency. It avoids reliance on complex models or cookies, prioritizing clarity and actionable insights.

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Measured's Website Claims...
A summary of the claims made on Measured's website as noticed by our bot, Vinny.
Automated geo experimentation
Measured claims that their platform is the industry's first fully-automated, geo experimentation solution for incrementality measurement.
Revolutionary measurement approach
Measured claims that their approach combines incrementality testing with media mix modeling, a revolutionary way to measure media.
Full-funnel media optimization
Measured claims their comprehensive workflow is designed to optimize the entire media portfolio from beginning to end.
Case Studies
johnnie-O improved campaign accuracy, finding Meta ads 275% better.
The most accurate case study for Measured
45%
Estimated undervaluation by Google Analytics using last-click metrics
275%
Meta campaign performance improvement over Google Analytics' report
1.
Situation
johnnie-O faced challenges in accurately determining the true value of its paid social campaigns. They believed Meta's in-platform metrics overvalued its contributions, while Google Analytics undervalued them.
2.
Task
johnnie-O needed to find a solution to get accurate measurements of the incremental impact of their Meta campaigns to justify their marketing budget.
3.
Action
johnnie-O partnered with Measured and Accelerated Digital Media to utilize incrementality-based measurement, which provided a complete view of the performance of their paid social ads.
4.
Result
Using Measured's methodologies, johnnie-O discovered that Meta campaigns performed 275% better than what was previously reported by Google Analytics, giving a clearer picture of their effectiveness.
Keywords
META CAMPAIGNS
INCREMENTALITY TESTING
ATTRIBUTION OPTIMIZATION
CROSS CHANNEL ATTRIBUTION
DIGITAL MARKETING MEASUREMENT
MEDIA PLANNING
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Measured
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