"Creates and manages 3D models for eCommerce"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Modelry helps marketers integrate 3D and AR seamlessly into eCommerce. Their platform simplifies 3D model creation and management. They offer tools for digital asset storage, interactive product viewing, and virtual try-ons. Marketers can enhance product interaction, improve customer engagement, and reduce returns without technical hassle.
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Modelry's Website Claims...
A summary of the claims made on Modelry's website as noticed by our bot, Vinny.
Comprehensive 3D services
Modelry claims that their platform offers complete 3D & AR solutions for enhanced eCommerce experiences.
Streamlined user interaction
Modelry claims that clients can order, review, and publish 3D models seamlessly with their all-in-one platform.
Cost-effective scalability
Modelry claims that their solution scales efficiently and saves costs over traditional methods for large projects.
Case Studies
AR lens drove significant engagement and brand awareness for Fatboy.
150%
CPM increase over other performance channels
3000%
Engagement lift compared to other channels
Situation
Fatboy's AR Scaling Challenge
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Target audience: young, tech-savvy, affluent customers
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Previous AR trials didn't have significant impact
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New approach through partnership with CGTrader
In an era where technological advancements significantly influence consumer behaviors, Fatboy, a lifestyle product brand, sought to leverage augmented reality (AR) to engage with its target market—young, affluent tech-savvy customers who thrive on innovative shopping experiences. Historically, Fatboy had experimented with AR but faced hurdles in achieving a significant impact. Recognizing the growing importance of AR, they partnered with CGTrader to develop a Snap AR lens to refresh their approach and foster a deeper connection with their audience. This new venture sought to serve as a preliminary step in scaling up their AR efforts by examining its potential to foster higher engagement and brand awareness.
Task
Deploy Snap Lens for Engagement
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Develop a Snap AR lens with CGTrader
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Focus on increasing engagement and brand awareness
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Aim to set a benchmark for future AR initiatives
Fatboy's main task was to develop and deploy an innovative Snap AR lens with the assistance of CGTrader. This endeavor focused on discovering the potential of AR as a powerful tool in marketing their new outdoor furniture line. Central to this task was validating the increase in customer engagement, boosting brand awareness, and potentially raising conversion rates. With Snap's AR capabilities, Fatboy aimed to provide a seamless and immersive customer experience where users could visualize products in their own environments—promoting a stronger connection with the products. Ultimately, Fatboy wanted this campaign to serve as a benchmark for future AR initiatives, especially in using relatable platforms like Snap, where their audience already frequents.
Action
Executed Innovative AR Campaign
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Launched campaign around the Headdemock Foldable Hammock
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Created personalized and immersive AR experiences
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Analyzed user interactions and engagement metrics
To achieve their goals, Fatboy executed a carefully crafted campaign using the Snap AR lens. They tested this technology by promoting a specific product, the Headdemock Foldable Hammock, known for its high engagement potential due to its appealing features and seasonal relevance. They created an interactive, personalized experience, encouraging users to visualize this product within their spaces, fostering potential customer interactions. The campaign involved assessing user engagement rates, time spent interacting with the lens, and click-through behavior. By carefully analyzing these metrics, Fatboy could identify areas of success and needed improvements, providing a strong basis for strategic actions that could expand and refine their future AR campaigns.
Result
Significant Engagement Increase
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150% increase in CPM observed
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Achieved 3000% lift in engagement rates
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Established a successful proof-of-concept for AR use
The campaign successfully demonstrated the value of AR in boosting user engagement and brand affinity. Fatboy observed a 150% increase in CPM over other performance channels and an impressive 3000% lift in engagement rates compared to previous channels. The campaign not only established a tactical benchmark for their future efforts but also validated the hypothesis that AR can offer immersive shopping experiences, resonating well with their target audience. Despite a higher investment, the quality of traffic and user interaction achieved justified the expenses. These outcomes underscored the campaign's success and reinforced Fatboy's commitment to continuing their investment in AR technology for ongoing and future projects.
Keywords
AUGMENTED REALITY
AR SHOPPING LENS
SNAP AR
CUSTOMER ENGAGEMENT
3D VISUALIZATION
DIGITAL ASSETS
SOCIAL COMMERCE
IMMERSIVE EXPERIENCE
3D,AR,VR, & Immersive Q & A
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