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Monetate

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"Optimize customer data for personalized marketing"

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Nutshell

ML helps marketers turn raw customer data into insights that drive tailored campaigns. It uses machine learning models to segment audiences and optimize messaging effectively. This makes marketing efforts more targeted and adaptable, tackling the chaotic MarTech environment with precision.

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Monetate's Website Claims...
A summary of the claims made on Monetate's website as noticed by our bot, Vinny.
Product Capabilities
Monetate claims that their AI search, merchandising, testing, and personalization capabilities are trusted by more top 1,000 retailers than any other provider.
Revenue Generation
Monetate claims that their clients leverage their platform to enhance conversion rates and generate billions in revenue.
Industry Experience
Monetate claims that they have extensive 20 years of experience working with leading brands and businesses to provide personalized experiences.
Case Studies
Personalized messaging increased Iberia's sales with Monetate's help.
The most accurate case study for Monetate
1.0%
Uplift in CTR with Monetate Automated Personalization
3.8%
Uplift in CVR with Monetate Social Proof
Situation
Urgency Challenge in Booking Flights
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Immense competition in the airline industry.
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Need to enhance booking experience.
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Leverage traveler urgency strategically.
Iberia, a leading Spanish airline, was facing the challenge of increasing urgency among travelers to book flights. As competition in the travel industry is fierce, Iberia needed to enhance their booking experience by addressing the decision-making timeframe of potential customers. With a diverse array of destinations spanning Europe, Africa, the Middle East, and Asia, Iberia required a strategy that not only spotlighted their offerings but also leveraged the urgency felt by travelers booking flights.
Task
Integrate Social Proof with Personalization
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Deploy Monetate's Social Proof tool.
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Customize messages for unique traveler needs.
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Discern intent with Automated Personalization.
Monetate tasked Iberia with utilizing its Social Proof feature combined with Automated Personalization to tailor and optimize the digital booking experience. By creating social proof messages targeted at reflecting real-time booking activities and urgency, Monetate set out to help Iberia drive more converts on their flight results pages. This involved determining ideal messaging types and how frequently to display these messages to each user segment, ensuring messages were meaningful and catered to actual booking behaviors and preferences.
Action
Deploy Personalized Social Messaging
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Created five distinct social proof messages.
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Displayed messages based on visitor behavior.
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Personalized content with booking stage data.
With Monetate's professional guidance, Iberia implemented five types of social proof messages that were meticulously tailored to each visitor's booking stage and preferences. The strategy involved showcasing how often a flight had been searched, driving the urgency through scarcity. A dynamic customization approach meant that social proof messages were shown based on various factors such as segment, duration of stay, visit count, and geographical details. This data-driven approach ensured each message resonated with the right traveler segment, optimizing their willingness to book.
Result
Significant CVR and CTR Uplift
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+3.8% increase in conversion rate.
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+1% improvement in click-through rate.
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Gained insights to optimize segmentation.
Iberia's partnership with Monetate led to marked improvements in conversion and click-through rates. Utilizing Monetate’s personalization tools, the airline achieved a +3.8% increase in conversion rate (CVR) and a +1% improvement in click-through rate (CTR). The successful personalization strategies not only validated the efficacy of social proof but also provided Iberia with crucial insights to enhance segmentation strategies. Ultimately, this holistic approach allowed Iberia to deliver tailored booking experiences, fortifying its competitive edge within a crowded marketplace.
Keywords
MONETATE
IBERIA
SOCIAL PROOF
AUTOMATED PERSONALIZATION
BOOKING CONVERSION
CLICK-THROUGH RATE
TRAVEL URGENCY
FLIGHT BOOKING
DIGITAL PERSONALIZATION
AIRLINE STRATEGY
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