"Connect brands with audiences using streaming TV"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
MNTN empowers advertisers by offering automated optimization and premium inventory access, ensuring ads get in front of targeted audiences. Their platform simplifies campaign activation, provides detailed reporting, and allows precise audience targeting. Perfect for those looking to navigate CTV's terrain and expand reach without relying on traditional TV's restraints.
In Detail
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MNTN's Website Claims...
A summary of the claims made on MNTN's website as noticed by our bot, Vinny.
Powerful Optimization
MNTN claims that its Automated Optimization feature auto-optimizes campaigns to drive stronger results for advertisers.
Premium Inventory
MNTN claims to offer access to the best streaming TV networks every time, providing advertisers with premium inventory.
Accessible Creative Solutions
MNTN claims to provide accessible solutions for creating high-quality Connected TV ads, making it easier for advertisers.
Case Studies
Hawks used MNTN Performance TV to achieve 7x ROAS.
7X
Return on ad spend (ROAS) achieved through the campaign
24.2%
Site visit rate from viewers who watched the CTV commercial
1.
Situation
The Atlanta Hawks were searching for an effective way to increase their site traffic and ticket sales by leveraging Connected TV (CTV). They needed a platform that could target specific audiences and measure the entire customer journey accurately.
2.
Task
The goal was to launch a CTV campaign that would optimize ad delivery to sports-loving and live-event-going audiences in Georgia, and to execute a narrative-driven, timely creative strategy that drives conversions.
3.
Action
The Atlanta Hawks used MNTN Performance TV to set up a prospecting and retargeting campaign. They uploaded their creative content and used MNTN's audience suite for targeting. Automated media-buying technology optimized ad delivery, frequency, and bidding to ensure that the ads drove performance.
4.
Result
The campaign was highly successful, achieving a 7x return on ad spend (ROAS) and a 24.2% site visit rate from viewers who saw their CTV commercial. This significant uplift in performance demonstrated the effectiveness of their dynamic creative strategy and the precise targeting capabilities of MNTN Performance TV.
Keywords
CONNECTED TV
CTV ADVERTISING
PERFORMANCE TV
ROAS
SITE TRAFFIC
TICKET SALES
GEOTARGETED ADVERTISING
AUTOMATED MEDIA BUYING
SEQUENTIAL MESSAGING
CREATIVE STRATEGY
Connected TV (CTV) Q & A
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