"Transforms data into personalized customer content."
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Updated 3 Days Ago
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2 Verified Clients
Nutshell
Movable Ink helps marketers create content that's personalized for each customer, in real-time. It leverages data and AI to craft unique, engaging experiences across email and mobile platforms. By automating content curation, Movable Ink enables marketers to focus on strategy rather than logistics, enhancing the impact of marketing campaigns.
In Detail
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Movable Ink's Website Claims...
A summary of the claims made on Movable Ink's website as noticed by our bot, Vinny.
Infinite personalization capability
Movable Ink claims that their platform allows for infinite content personalization by transforming data into unique customer experiences.
Significant economic benefits
Movable Ink claims that their AI solutions can yield over $20M in benefits within three years, with payback in under six months.
Extensive partner network
Movable Ink boasts a robust network of nearly 100 partner integrations, enhancing technology compatibility and personalization.
Case Studies
Movable Ink boosts Superdrug's personalization, drives engagement successfully.
18%
increase in mobile rich push clicks
63.88%
lift in click-through rate
Situation
Omni-Channel Strategy Needed Overhaul
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Challenge: Enhance omni-channel experience.
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Need for unique, data-driven messaging.
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Goal: Increase customer engagement.
Superdrug faced the challenge of creating a seamless omni-channel experience to drive customer engagement across various touchpoints. Simply deploying the same campaign across different platforms wasn't effective. Their aim was to deliver personalized, data-rich messaging that would resonate with consumers in an increasingly competitive market. They recognized that using generic content would not suffice in attracting attention or engagement, and instead sought a solution that could better leverage their customer data.
Task
Implement Personalization Through Movable Ink
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Task: Deploy Movable Ink solutions.
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Goal: Enhance personalization efforts.
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Utilize customer data dynamically.
Superdrug's task was to implement Movable Ink's data-driven marketing technology to enhance personalization and efficiency across email, mobile, and in-store interactions. The goal was to create relevant, dynamic, and engaging content tailored specifically to each customer. Movable Ink's platform allowed Superdrug to effortlessly personalize interactions by integrating customer data, thus providing content that was timely and pertinent. This capability enabled Superdrug to transform and effectively target their marketing strategies, hopeful for improved engagement from their clientele.
Action
Executed Multichannel Personalized Campaigns
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Used personalized email and mobile content.
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Included dynamic maps and timers.
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Enhanced weekly emails with new modules.
Superdrug took strategic actions by deploying Movable Ink's platform to deliver targeted content that resonated with customers' preferences through several channels. They launched personalized email and mobile campaigns using customer data for individualized content such as maps to nearest stores, countdown timers for promotions, and tailor-made loyalty program displays. These initiatives improved the customer journey by dynamically adapting content based on data insights. Superdrug also refreshed existing communication modules like their weekly emails and used social proofing for added urgency, effectively driving customer engagement.
Result
Substantial Increase in Click-Through Rates
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9% increase in email clicks.
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18% rise in mobile clicks.
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63.88% lift using mobile timers.
The implementation of Movable Ink's technology produced significant results for Superdrug, leading to impressive increases in engagement metrics. For email clicks, they saw a 9% increase, while mobile rich push notifications achieved an 18% increase in clicks. Additionally, the refreshed weekly emails led to an 11% increase in click-through rates. Perhaps most impressively, the countdown timer strategy applied to mobile fragrance promotions resulted in a 63.88% lift in click-through rates. Overall, Superdrug successfully leveraged personalization to boost customer interaction and drive higher performance across communication channels.
Keywords
MOVABLE INK
SUPERDRUG CASE STUDY
MARKETING PERSONALIZATION
OMNI-CHANNEL MARKETING
CUSTOMER ENGAGEMENT
Email Marketing (ESP) Q & A
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