Direct Mail & Print Marketing

Navistone

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"Enhance audience targeting for higher ROI campaigns."

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Nutshell

NaviStone helps marketers by using advanced data techniques to enhance audience targeting. Their platform unlocks valuable first-party audiences currently untapped. It makes use of precise timing and personalized messaging to drive customer acquisition and retention. They also focus on integrating these audiences effectively with existing marketing efforts.

In Detail

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Navistone's Website Claims...

A summary of the claims made on Navistone's website as noticed by our bot, Vinny.

Advanced data targeting

NaviStone claims that their platform unlocks and activates high performing, first-party audiences that companies are missing out on today.

Proven ROI solutions

NaviStone claims that their solutions can increase a company's return on marketing spend by up to 70%.

Strategic partnership

NaviStone claims to be a much more strategic partner than competitors, as evidenced by the testimonial from Sleep Number's Senior Director CRM and Loyalty.

Case Studies

Partnership yielded 5% response rate amid pandemic.

The most accurate case study for Navistone

Response Rate on retention program

12+

ROAS on their retention program

Situation

Marketing Challenges at Design Toscano

Design Toscano faced issues with time commitment and cost in their marketing strategy. They were looking for a new solution to incorporate into their marketing stack that could fit within their existing budget constraints. Importantly, they needed a low-touch approach that could still yield strong results. They had a history of using direct mail but wanted to add another layer to make their channel more effective and timely. It was imperative that their marketing efforts could be more reactive to customer engagement on their website.

Task

Finding a Responsive Marketing Solution

The primary task was to find a marketing solution that could improve the efficiency and responsiveness of their existing direct mail campaigns. Design Toscano needed to partner with a service that would allow them to better understand their customer's activity on their website, with improved tracking, relevant creative content, and measurable outcomes. The solution had to enhance their segmentation strategy and be proactive in reaching out to potential customers through a method that was timely and personalized.

Action

Implementing NaviStone's Solution

Design Toscano partnered with NaviStone to leverage their patented, double-blind marketing technology. They reviewed the website data to enhance marketing and segmentation, creating multiple audiences based on product categories. Customized, AI-driven creative ensured that personalized postcards were sent to customers most likely to purchase. Postcards were triggered to reach not only current website users but also segments from their customer file who had not made a purchase during the same browsing session. This proactive approach by NaviStone included acquiring new customers, reactivating lapsed buyers, targeting cart abandoners, and driving overall product sales.

Result

Achieving Strong Marketing Results

As a result of implementing NaviStone’s solution, Design Toscano saw a 5% response rate in their retention program and an impressive 12+ ROAS. The postcards were delivered daily, ensuring timely reach to the right customers. By triggering responses from difficult-to-activate audiences, Design Toscano experienced increased repeat buyers and enhanced customer lifetime value (LTV). Even during the pandemic, they were able to maintain consistent results, thereby solidifying the effectiveness of the postcard program for both new customer acquisition and retention.

Keywords

DIRECT MAIL RETARGETING

CUSTOMER SEGMENTATION

AI-DRIVEN MARKETING

POSTCARD PROGRAM

CUSTOMER RETENTION

ROAS

LIFETIME VALUE

CART ABANDONERS

NEW CUSTOMER ACQUISITION

Direct Mail & Print Marketing Q & A

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