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nexd.com

Nexd

"Create fast-loading, eco-friendly display ads effortlessly."

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Nutshell

Nexd enables marketers to craft lightweight, interactive ads rapidly. Skip the coding and clunky dashboards. The platform’s speed and ease of use let you launch across channels without hassle, optimizing performance and slashing CO2 output. It's quick, simple, and cost-effective ad creation, distribution, and analysis.

In Detail
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Nexd Pricing and Product Detail
Pricing Intel
Nexd’s pricing is tiered based on user size and impressions, featuring monthly and annual plans. Starting with a free 14-day trial, prices scale from individual to enterprise levels, excluding media costs.
Product Summary
Nexd offers a Campaign Manager and Nexd Studio, perfect for producing rich media ads without complexity. The platform is ideal for marketers wanting fast, engaging ad creatives across devices.
Nexd's Website Claims...
A summary of the claims made on Nexd's website as noticed by our bot, Vinny.
Lighter Ads, Better Performance
NEXD claims that their ads are 5-10x lighter, resulting in faster load times and higher viewability.
Twice as Fast Loading
NEXD claims that their rich media ads load 2x faster compared to traditional HTML5 ads.
Easy Use, No Coding
NEXD claims that building ads on their platform takes only 5 minutes and requires no coding skills.
Case Studies
Nexd saved 58% budget, boosted sustainability, exceeded benchmarks.
The most accurate case study for Nexd
58%
Budget saved over DSP
3.4 tonnes
CO₂ emissions reduced
Situation
Global brand faces budget pressure.
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Objective to reduce media costs significantly.
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Explored alternatives that didn't compromise performance.
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Nexd offered a potential solution for savings.
A global FMCG drinks brand faced the pressing challenge of freeing up its media budget while maintaining effective ad performance. They were under constant pressure to find more cost-effective solutions that could still deliver substantial business value. Interested in innovative cost-saving alternatives, the brand considered shifting from a traditional Demand-Side Platform (DSP) to Nexd's creative ad-serving solutions. Their aim was to discover if Nexd could offer a comparable performance at a more competitive cost, thereby optimizing their media expenditure.
Task
Evaluate Nexd's cost efficiency.
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Conducted head-to-head comparison with DSP.
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Focused on cost savings without performance loss.
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Targeted video ad campaign in Malaysia.
The brand committed to pilot testing Nexd’s ad-serving capabilities against a major DSP. The core task was to execute a controlled test comparing traditional DSP services with those provided by Nexd. The brand needed to confirm if Nexd could maintain or surpass typical performance metrics while providing significant budget reductions. The primary focus was on a video creative campaign targeting the Malaysian market. This test was crucial in understanding Nexd's effectiveness in both cost-saving and performance delivery while adopting a sustainable advertising approach.
Action
Leveraged Nexd for budget savings.
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Engaged Nexd for ad-serving to reduce costs.
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Used real-time analytics for adjustments.
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Focused on minimizing data transfer expenses.
The campaign employed Nexd's comprehensive services, including ad creation and export via Nexd's Campaign Manager. By shifting ad-serving duties to Nexd, the brand aimed to achieve cost efficiency from the start. Throughout the campaign, Nexd facilitated visual analytics and real-time insights to help the brand optimize their ad strategy dynamically. This strategic action was crafted to minimize data transfer costs and reduce carbon emissions, addressing both financial and sustainability goals. Nexd’s technology enabled the brand to achieve a nuanced approach to their digital advertising strategy.
Result
Budget saved, performance improved.
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Achieved 58% media budget savings.
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CTR outperformed the industry benchmark.
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Significant CO₂ reduction added sustainability benefits.
The pilot test results were compelling. The brand realized a massive 58% savings in their media budget compared to traditional DSP ad serving. Notably, the campaign achieved a higher than industry average Click-Through Rate (CTR) of 0.29% versus the 0.24% benchmark. Additional benefits included a substantial decrease in CO₂ emissions, with 3.4 tonnes saved during the trial. This result not only delivered financially but also fulfilled the brand’s sustainability objectives. Nexd provided the strategic advantage the brand sought, blending cost efficiency, superior performance, and environmental responsibility.
Keywords
MEDIA BUDGET OPTIMIZATION
AD-SERVING EFFICIENCY
SUSTAINABLE ADVERTISING SOLUTIONS
VISUAL ANALYTICS IN MARKETING
COST-EFFECTIVE DIGITAL CAMPAIGNS
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Financial Services
How do you collect and monitor consumers and their data?
Cookies
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Customer Satisfaction
Operational Efficiency
Revenue Growth
What integrations do you offer?
Custom APIs & Webhooks
Measurement
What is your pricing model?
Subscription-based
Custom contract pricing
Free trial or freemium model
Creative Management Q & A
Answers provided by Nexd staff and vetted by Blurbs.
Hey Nexd...
What creative formats do you support (static, video, HTML5)?
"Image files, video files, HTML5, responsive, rich-media, dynamic."
Hey Nexd...
Does your platform offer AI-driven creative generation?
"Yes, we have a built in AI Ad Generator that will combine various layouts based on the assets you upload and then you can choose which one to choose or continue working on manually."
Hey Nexd...
Can your CMP dynamically personalize ads based on audience data?
"Yes, our DCO tools allow the setup and more complicated requests can me accommodate to by the team."
Hey Nexd...
How do you integrate with existing ad stack (Meta, Google, TikTok)?
"Nexd supports all major DSPs and can be used in any display inventory via open exchange, PMP, or programmatic buys. For social platforms, rich media creatives can be exported as MP4s—ideal for reach, though interactivity is limited in that format."
Hey Nexd...
What automation features do you offer for ad production/scaling?
"We have DCO tools and a Flights tool that allow you to plan ahead and serve creatives when the conditions match (eg geographical area, time, date, language etc). Pre-defined templates (no coding needed, just drag&drop) creating ads in bulk, feed-based ads."
Hey Nexd...
Do you provide performance analytics and creative insights?
"Yes, we have a very visual dashboard with many data points - everything from engagement and attention metrics to emissions data. All visualiazed and ready to be compared."
Hey Nexd...
How does your platform support brand consistency/collaboration?
"Nexd supports brand consistency with a shared Team Library for assets, easy creative duplication, and asset swapping. Collaboration is streamlined with a live preview commenting feature, eliminating the need for back-and-forth emails."
Hey Nexd...
Can you generate multiple creative variations for A/B testing?
"Nexd doesn’t offer traditional A/B testing but supports automated experimentation through DCO tools that optimize based on CTR or engagement. Our AI Ad Builder also enables fast creation of layout-based variations using your available assets."
Hey Nexd...
How do you handle privacy compliance and first-party data?
"Nexd’s CMP ensures privacy compliance with GDPR, offers consent management, and enforces asset security through encryption, strict access controls and other data protection laws."
Hey Nexd...
How do you support omnichannel creative distribution?
"Nexd is primarily a display ad platform, but creatives can be exported as MP4s for limited use on other channels. This reduces interactivity but retains animation. Our "Import from Social" feature also helps repurpose social content for display campaigns."
Nexd
Website
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