"Master omnichannel attribution and media mix modeling."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Northbeam helps marketers track performance across all channels with precision. It uses real-time data and first-party information to ensure clarity in conversion tracking. The platform integrates media mix modeling and cross-channel attribution, enabling marketers to optimize ad spend and creative strategy based on data that reflects actual customer behavior.
In Detail
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Northbeam's Website Claims...
A summary of the claims made on Northbeam's website as noticed by our bot, Vinny.
accurate viewthrough conversion tracking
Northbeam claims that its Clicks + Deterministic Views feature allows marketers to track viewthrough conversions as accurately as clickthroughs, enhancing precision in conversion measurement.
media mix optimization
Northbeam claims that its MMM+ offers digitally-native media mix modeling to perfect channel mix and optimize budget, enabling profitable omnichannel growth.
real-time attribution accuracy
Northbeam claims that its MTA provides almost real-time multi-touch conversion attribution free from cookie limitations, offering a more accurate attribution model.
Case Studies
Northbeam boosted Vessi's creative strategy and marketing analytics.
82%
Revenue increase from focusing on travel-themed Facebook campaigns.
132%
Rise in revenue attributed to video ads after targeted testing.
1.
Situation
Vessi, a Vancouver-based footwear company known for 100% waterproof sneakers, faced difficulties tracking user data due to data privacy changes, compromising their creative strategies. In response, they needed to enhance their creative optimization to resonate with customers.
2.
Task
Vessi aimed to adapt to data privacy changes by pivoting towards user-generated content (UGC) and implementing a hypothesis-testing approach for their ad concepts. They required a reliable attribution partner for precise marketing analytics.
3.
Action
Vessi partnered with Northbeam to gain trustworthy marketing insights. Using Northbeam’s Clicks & Views model, they systematically tested ad variations, monitored performance, and rapidly iterated on creative concepts based on reliable data.
4.
Result
Northbeam helped Vessi achieve significant gains: revenue increased by 34%, ROAS improved by 8%, CTR rose by 31%, and new visitors increased by 41%. Further, video ad revenue surged by 132%, while CAC decreased by 42%, and ROAS from video ads increased by 61%.
Keywords
CREATIVE OPTIMIZATION
FIRST-PARTY METRICS
NORTHBEAM
VESSI CASE STUDY
USER-GENERATED CONTENT
MARKETING ATTRIBUTION
AD PERFORMANCE
ROAS
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