"Drive personalized ecommerce experiences with AI technology."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Nosto unifies commerce data to enhance online shopping through personalization, search, and UGC. By leveraging AI, it offers targeted merchandising and recommendations, reducing reliance on multiple tools. This approach empowers marketers with data-driven insights for smarter decision-making, simplifies execution, and improves customer engagement without overwhelming IT resources.
In Detail
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Case Studies
Nosto's personalization tripled conversions and increased AOV by 37%.
3X
Increase in conversion rate after implementing the campaigns.
37%
Rise in AOV since all campaigns were implemented.
1.
Situation
Lords & Labradors, an online-only brand specializing in pet products, identified a segment of browsers hesitant to purchase high-priced items. They decided to implement Klarna as a payment solution to help spread the cost but needed to optimize how this payment option was promoted to convert browsers into buyers.
2.
Task
The task was to create more awareness and encourage conversions by promoting Klarna's payment options. They aimed to determine which messaging variations worked best to reach users not only at checkout but earlier in their browsing journey, particularly on category pages.
3.
Action
With guidance from Nosto’s Customer Success Manager, Lords & Labradors used Nosto’s Audience Insights and Content Personalization tools. They conducted A/B testing to trial different Klarna payment messages and provided a £10 incentive for payments through Klarna. They optimized these campaigns for mobile users to capture a huge portion of traffic.
4.
Result
The campaigns significantly increased Lords & Labradors’ conversion rates and average order value (AOV). They saw a more than 3X increase in conversion rates and a 37% rise in AOV. The most effective message was Klarna’s option to pay in 3 installments, and targeting mobile users proved crucial to this success.
Keywords
CONTENT PERSONALIZATION
A/B TESTING
AUDIENCE INSIGHTS
KLARNA PAYMENTS
CONVERSION RATE OPTIMIZATION
AVERAGE ORDER VALUE (AOV)
MOBILE TARGETING
Personalized Styling Recommendations Q & A
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