Optimove
"AI-powered personalization for multichannel marketing campaigns."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Optimove lets marketers create highly personalized campaigns using an AI-driven approach. It taps into customer data to streamline communication via multiple channels like email, SMS, or app notifications. This makes marketing more adaptable, timely, and targeted, helping brands get and keep customer attention in a cluttered marketplace.
In Detail
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Optimove's Website Claims...
A summary of the claims made on Optimove's website as noticed by our bot, Vinny.
Visionary Leadership Recognition
Optimove claims that Gartner named them the Visionary Leader in Multichannel Marketing Hubs, highlighting their forward-thinking approach.
Customer-Led Marketing Pioneers
Optimove claims that they provide the first customer-led marketing platform, improving ROI, customer lifetime value, and campaign efficiency.
AI-Orchestrated Personalization
Optimove claims that their platform uses AI to orchestrate personalized multichannel campaigns, enhancing customer engagement.
Case Studies
Optimove transforms BetMGM personalization with actionable insights and agility.
30%
Enhancement in Market Share
45%
Increase in Customer Lifetime Value
Situation
Identifying Hidden Customer Trends
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Aimed to maximize customer lifetime value (CLTV)
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Sought insights into hidden customer behavior trends
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Needed a sophisticated, agile marketing tool
BetMGM, a prominent gaming operator, faced the challenge of achieving true 1:1 personalization at scale amidst a rapidly evolving industry. The company aimed to enhance its understanding of customer behavior to maximize customer lifetime value (CLTV). This required a sophisticated approach that could provide in-depth customer insights and support agile marketing strategies. By partnering with Optimove, BetMGM sought to leverage cohort analysis and other advanced marketing tools to identify hidden trends in customer behavior and tailor personalized campaigns effectively. Understanding customer behavior was essential to retaining existing customers and increasing brand loyalty.
Task
Employing AI-Orchestrated Personalization
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Adopted AI-led orchestration platform
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Analyzed customer data for precise partitioning
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Enabled dynamic, real-time personalization
To address BetMGM's challenges, the task was to implement a technical solution that could effectively analyze customer cohorts for hidden behavior trends and allow for real-time personalization across multiple channels. Optimove provided an AI-led orchestration platform that enabled BetMGM to segment and analyze static cohorts, optimizing its customer insights and marketing actions. The task further involved ensuring the platform's flexibility to adapt to an ever-changing market by quickly implementing personalized campaigns to reach different segments of the gaming audience, enhancing their gaming experience while maximizing engagement.
Action
Implementing Agility and Cohort Analysis
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Executed real-time data integration
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Adapted agile multichannel campaigns
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Reduced time-to-market efficiently
Using Optimove, BetMGM took action by employing cohort analysis as a foundational strategy to identify latent trends within customer segments. By deploying real-time customer data platforms (CDPs) and dynamic segmentation, they monitored and adapted campaigns based on customer behavior. Additionally, BetMGM leveraged the flexibility of Optimove's platform to orchestrate multichannel campaigns efficiently and reduced time-to-market. This strategic maneuver allowed BetMGM to respond swiftly to new market opportunities and maintain an agile approach in the competitive gaming sector. The platform's ability to solve traditional bottlenecks ensured smoother multichannel operations.
Result
Achieving Scale with Optimove's Tools
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Provided tailor-made customer experiences
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Increased customer engagement and loyalty
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Improved customer lifetime value and market share
Through the implementation of Optimove's advanced marketing solutions, BetMGM successfully scaled their personalization efforts to provide a more tailored customer experience. With the help of AI-powered journey optimization, BetMGM crafted customized campaigns that significantly improved customer engagement and loyalty. The sophisticated platform allowed BetMGM to identify the most impactful campaign strategies, leading to higher customer lifetime values and retention rates. As a leading figure in CRM, BetMGM achieved its strategic objectives, even reporting increases in customer CLTV and market share, demonstrating the effectiveness of a comprehensive personalization-at-scale strategy in a competitive environment.
Keywords
PERSONALIZATION
BETMGM
OPTIMOVE
CUSTOMER LIFETIME VALUE
COHORT ANALYSIS
REAL-TIME DATA
AI ORCHESTRATION
MULTICHANNEL CAMPAIGNS
Customer Data Platform (CDP) Q & A
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