Native and Contextual Advertising

Outbrain

Work Here? Join Blurbs.

"Connects businesses with engaged audiences through AI technology"

Submit Anonymous RFI

Nutshell

Outbrain connects advertisers with targeted audiences using AI to optimize ad placement. They leverage years of data to predict user engagement, ensuring ads appear in optimal environments to capture attention. This boosts return on ad spend and enhances brand visibility, connecting brands with the right consumers at the right time.

In Detail

✌️ Protect your inbox from AI SDRs.

Submit an Anonymous RFI →

Why contact Vendors anonymously?

Blurbs protects your identity as you ask about all the important questions — pricing, contract terms, service levels, implementation, integrations, or compliance—without having to enter a sales funnel.

Outbrain's Website Claims...

A summary of the claims made on Outbrain's website as noticed by our bot, Vinny.

Reliability issues

This API provider struggles to consistently provide reliable and responsive services, hindering the user experience and impacting overall efficiency.

Timeout concerns

The API provider acknowledges recurring timeout issues, indicating potential scalability problems or inadequate resource allocation.

Support shortcomings

The API provider's recommendation to contact them if issues persist suggests a lack of robust self-service troubleshooting resources.

Case Studies

Raisin increased lower-funnel conversions by 150% using Outbrain.

The most accurate case study for Outbrain

43%

Boost in post-click engagement.

150%

Increase in lower-funnel conversion rates (CVR).

Situation

Raisin, a leading European fintech company, needed an effective advertising solution to drive user engagement across their diverse range of savings and investment products. By partnering with Outbrain, Raisin aimed to channel its marketing efforts towards optimizing lower-funnel conversions through advanced AI-driven bid automation.

Task

Raisin’s primary task was to amplify engagement for its savings and investment products by leveraging Outbrain’s predictive AI algorithms and bid automation capabilities. The goal was to maximize the number of pages per session and enhance the overall user experience by tapping into relevant consumer interests and reading habits.

Action

Raisin utilized Outbrain’s bid automation technology to streamline its advertising processes, which included engaging audiences during peak relevance moments and using the Clip ad format. This performance-centric strategy involved short-form video assets to create high-impact advertising, ultimately increasing click-through rates (CTR) and conversion rates.

Result

As a result of these implementations, Raisin saw a significant 150% increase in lower-funnel conversion rates (CVR). Additionally, the campaign drove 45 million impressions with a 43% boost in post-click engagement, substantially elevating user interaction and interest in Raisin’s fintech offerings.

Keywords

RAISIN

OUTBRAIN

FINTECH ADVERTISING

AI-DRIVEN BID AUTOMATION

CONVERSION RATE OPTIMIZATION

HIGHER ENGAGEMENT

CLIP AD FORMAT

SHORT-FORM VIDEO ASSETS

Native and Contextual Advertising Q & A

Outbrain hasn't answered their category questions yet.

Compare Outbrain to Peers