Audience Data & Enhancement

OwnID

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"Eliminates passwords with biometric login and registration."

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Nutshell

OwnID enables marketers to ditch passwords for user logins, increasing security and reducing dropout rates. Passkeys like biometrics streamline registration and login, enhancing user experience. AI-driven authentication caters to both human users and AI agents, maintaining security in a dynamic landscape where seamless automation is key.

In Detail

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OwnID's Website Claims...

A summary of the claims made on OwnID's website as noticed by our bot, Vinny.

Enhanced Security Standards

OwnID claims that their platform eliminates password-related risks, protecting customers from common online security threats.

Higher User Engagement

OwnID claims that their seamless biometric authentication increases customer logins, improving user engagement.

Improved Business ROI

OwnID claims that their passkey-first authentication boosts web conversion and creates a strong ROI for businesses.

Case Studies

Nescafé boosts login rates with OwnID's passwordless solution.

45%

Great Stat

476K

Monthly sign-ins with OwnID

Situation

High Abandonment and Service Costs

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High registration abandonment rate was evident.

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Costly customer service inquiries increased.

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Poor customer experience needed improvement.

Nescafé, a major player in the global food and beverage industry, faced significant challenges with user registration processes on its multi-brand websites. The company observed a high abandonment rate during user registration, along with an overwhelming number of customer service inquiries related to account access issues. These issues not only increased the costs associated with customer support but also negatively impacted the overall customer journey and user experience. As part of their comprehensive customer identity strategy, Nescafé searched for innovative ways to simplify the registration and login process across their platforms to improve user satisfaction and reduce operational costs.

Task

Need for Seamless User Experience

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Seamless integration a primary requirement.

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Password bottleneck needed elimination.

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Mobile and desktop experience optimized.

In order to address these challenges, Nescafé wanted to implement a solution that integrated seamlessly into their existing identity infrastructure without any major overhauls in their system. The goal was to deliver a frictionless user experience across both mobile and desktop platforms by eliminating passwords, which were identified as the primary bottleneck. The solution needed to be efficient, easy to integrate, and quick to deploy to minimize disruption across their various brand sites. Avoiding SMS-based OTPs and lengthy authentication procedures were critical, as the company sought a streamlined and secure alternative to traditional password-based systems.

Action

Partnering with OwnID for Solution

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OwnID implemented for password elimination.

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Biometric passkeys encouraged user adoption.

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Rapid integration across selected sites.

To tackle these issues, Nescafé partnered with OwnID, leveraging their passwordless authentication platform. OwnID offered a front-end authentication layer that simplified the registration and login process by systematically driving users towards adopting passkeys, such as biometrics, eliminating the need for passwords completely. This plug-and-play solution, supported by pre-built connectors and flexible APIs, was quickly integrated into Nescafé’s existing systems. The ease of integration and rapid deployment allowed for a pilot launch across selected brand sites, enabling Nescafé to test the effectiveness of the solution without impacting the entire brand network.

Result

Significant Increase in User Engagement

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58% user preference for OwnID login.

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22% increase in user activity noted.

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45 websites added to the implementation.

The introduction of OwnID's passwordless authentication solution yielded impressive results for Nescafé. Within the first 60 days of implementation, over 58% of users preferred to log in or register using the OwnID platform rather than traditional passwords. This resulted in a notable 22% increase in identified user activity. The successful pilot led Nescafé to expand the technology to an additional 45 brand websites to further enhance user experience and engagement across their entire digital landscape. The initiative also reduced customer service calls significantly, lowering operational costs and boosting user satisfaction.

Keywords

PASSWORDLESS AUTHENTICATION

USER EXPERIENCE

NESCAFé

BIOMETRICS

E-COMMERCE

DIGITAL TRANSFORMATION

CUSTOMER IDENTITY

SIGNUP IMPROVEMENT

OWNID INTEGRATION

Audience Data & Enhancement Q & A

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