"Centralized analytics for Shopify and ecommerce data."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Peel centralizes data from various ecommerce platforms into a single system. It provides Shopify brands with clear, customizable dashboards, making data analysis straightforward and intuitive. This helps marketers make informed decisions without wasting time verifying data consistency across different sources.
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Peel's Website Claims...
A summary of the claims made on Peel's website as noticed by our bot, Vinny.
Fast Data Access
Peel claims that within one day of setup, users can access dozens of valuable reports, saving both time and money.
Actionable Insights
Peel claims that their platform synthesizes business data to plan and predict new product launches effectively.
Improved Revenue Metrics
Peel claims that their Market Basket Analysis tool increased revenue from bundles by 236% year-over-year for their clients.
Case Studies
Peel improved Vita Coco’s customer insights and targeted strategies.
30%
Rise in online conversion rate
45%
Increase in customer retention
Situation
Coconut Beverage Brands Seek Insights
→
Vita Coco, leader in beverage.
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Sought better customer insights.
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Approached Peel for validation.
The Vita Coco Company, co-founded in 2004, is a leader in the functional beverage category, known for their popular coconut water, clean energy drinks, and other products. As pioneers in this space, they have a strong market presence but identified a need to dig deeper into their customer behavior. This thirst for growth prompted them to seek a better understanding of customer buying patterns and product performance. Realizing the potential for additional insights from their data, Vita Coco approached Peel Insights with specific high-level questions in mind, focusing particularly on understanding who is buying what and how to validate their business hypotheses.
Task
Enhance Customer Insights and Reporting
→
Target customer behavior insights.
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Enhance reporting capabilities with Peel.
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Implement adaptable reporting system.
Vita Coco's task was to gain an enriched understanding of customer behavior, clean up inaccurate order data caused by promotional offers, and leverage Peel Insights to enhance their reporting capabilities. They intended to use Peel Insights to provide deeper knowledge about weekly, monthly, and yearly trends, with an emphasis on pinpointing regional product popularity differences. This required implementing Peel’s Audiences feature, which classifies customers based on specific criteria, allowing for targeted marketing strategies and hypothesis testing. Additionally, they sought a flexible reporting system to better track trends and findings over various time intervals.
Action
Implement Comprehensive Data Solutions
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Used Peel for data cleaning.
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Adopted Peel’s Audience feature.
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Targeted improved marketing strategies.
Peel Insights collaborated closely with Vita Coco to provide comprehensive data solutions. By using Peel’s date range sorting feature, they facilitated seamless transitions between various reporting perspectives such as week over week, month over month, and year over year. The in-house data cleaning services from Peel were leveraged to eliminate misleading data, such as specific promotional discount codes and $0 sales, thus providing a more accurate performance overview. The Audiences feature was utilized to create detailed customer segments for better targeting in campaigns. This allowed Vita Coco to understand regional differences in product performance and optimize their marketing strategies effectively.
Result
Improved Marketing and Sales Efficiency
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Validated regional product preferences.
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Enhanced online and offline strategies.
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Improved retention, subscription rates.
By partnering with Peel Insights, Vita Coco successfully gained actionable insights that led to improved marketing and sales strategies. Using Peel's tools, they accurately tracked and validated regional product preferences and optimized their marketing efforts accordingly. The insights derived from the Audiences feature enabled them to confirm that newer SKU variations resonated better with specific customer segments. Notably, Peel findings suggested that the Pineapple SKU underperformed online compared to in-person sales, prompting Vita Coco to refine their product display and ordering process for better online conversion. These strategic changes resulted in a more precise understanding and targeting of their customer base, subsequently enhancing retention and subscription rates.
Keywords
VITA COCO INSIGHTS
PEEL AUDIENCES FEATURE
CUSTOMER BEHAVIOR ANALYSIS
DATA-DRIVEN MARKETING STRATEGIES
REGIONAL PRODUCT VALIDATION
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