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pennyblack.io

Penny Black

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"Enhances ecommerce unboxing with personalized inserts."

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Nutshell

Penny Black focuses on enhancing the ecommerce unboxing experience. By integrating with your ecommerce and CRM systems, it adds personalized inserts to every delivery. This transforms each package into a branding opportunity, fostering customer loyalty and retention. It turns a typical transaction into a memorable moment.

In Detail
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Penny Black's Website Claims...
A summary of the claims made on Penny Black's website as noticed by our bot, Vinny.
Personalized Unboxing Experience
Penny Black claims that their personalized unboxing experience turns customer deliveries into memorable moments, building loyalty and retention.
Seamless 3PL Integration
Penny Black claims that their platform offers seamless 3PL integration, simplifying fulfillment process and enhancing brand loyalty.
Data-Driven Messaging
Penny Black claims that their real-time, data-driven messaging increases engagement by delivering relevant product information to customers.
Case Studies
Penny Black boosts Shakeup's loyalty with personalized inserts.
The most accurate case study for Penny Black
8%
QR code scan rate
27%
Increase in average order value
Situation
Shakeup's Loyalty and Repeat Purchase Challenge
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Innovative beauty brand for men
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Needed emotional connections with customers
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Aimed to maximize lifetime value
Shakeup Cosmetics, an innovative beauty brand for men, faced a challenge in building lasting customer loyalty and driving repeat purchases. They aimed to create a strong emotional connection with customers while increasing their lifetime value. The team recognized the importance of a relatable brand narrative to foster engagement and loyalty in an emerging market. Therefore, Shakeup Cosmetics needed a strategy to not only introduce their unique products but also to encourage customers to continue engaging with the brand, thereby maximizing shopper lifetime value.
Task
Introducing Personalized Inserts with Penny Black
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Partnered with Penny Black
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Introduced data-driven personalized inserts
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Aimed for emotional connection from unboxing
To achieve their goals, Shakeup Cosmetics partnered with Penny Black to introduce a novel marketing approach—personalized inserts. This method transformed Shakeup's packaging into a potent communication channel, fostering emotional connections from the moment of unboxing. The task was to integrate Penny Black with Shakeup’s Shopify store, enabling data-driven customer segmentation, and to conduct A/B testing on various messaging strategies. Through targeted campaigns and personalized content, Shakeup Cosmetics aimed to turn every interaction into an opportunity to build customer loyalty and drive repeat purchases.
Action
Executing Customized Campaigns and Messaging
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Tailored campaigns for customer segments
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Incentives through personalized inserts
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Seasonal campaigns for broader engagement
Shakeup Cosmetics implemented a series of strategic actions in partnership with Penny Black. They designed and launched targeted campaigns offering personalized inserts for different customer segments. New customers received welcome inserts with discount codes and QR links to instructional videos. Returning customers were encouraged to subscribe and save, while loyal customers received exclusive content and opportunities to refer friends. Furthermore, seasonal campaigns encouraged non-gift givers to become advocates and gift recipients to make repeat purchases. These initiatives leveraged personalized messages and timely content to engage and convert customers effectively.
Result
Significant Increase in AOV and Engagement
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27% increase in average order value
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High engagement through QR code scans
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Exceeding typical conversion rate benchmarks
The partnership with Penny Black yielded impressive results for Shakeup Cosmetics. Customers engaging with the personalized inserts demonstrated a 27% increase in average order value compared to those who did not. Additionally, the personalization efforts led to an 8% scan rate of included QR codes and a 0.98% conversion rate—1.7 times higher than typical email conversion rates. These outcomes highlight the effectiveness of early engagement in the customer journey and the potential for unboxing experiences to drive significant sales increases and greater customer loyalty.
Keywords
PERSONALIZED INSERTS
CUSTOMER LOYALTY
REPEAT PURCHASES
AVERAGE ORDER VALUE
MEN'S SKINCARE
BRAND ENGAGEMENT
Direct Mail & Print Marketing Q & A
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Penny Black
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